Free tools Windows power users keep installed
One-click scans. No signup required.
Watch retailers can compete by making their stores worth visiting, connecting online services to the in-person experience, and assessing whether pre-owned watches fit their business. Deloitte Switzerland’s 2025 study found that shoppers value trying on watches, advice and personal interaction, while multi-brand stores remain a popular buying channel. Those findings point to opportunities—not guaranteed prescriptions for every retailer or market.
Why do watch buyers still shop in stores?
In Deloitte Switzerland’s 2025 survey, more than 60% of respondents said they buy watches in store. Multi-brand stores were the most frequently reported channel: 38% said they bought from them, compared with 23% who bought from mono-brand boutiques. Separately, 30% preferred buying watches online. These figures describe surveyed consumers, not every market or retailer’s customer base. Deloitte Swiss Watch Industry Study 2025
The reasons for shopping in person point to what a physical store can offer. In the survey, 51% cited the ability to try on watches as a main reason to shop in store, and 44% cited advice and personal interaction. A retailer can make those advantages concrete with accessible try-ons, knowledgeable staff and time for customers to compare options without pressure.
The study also reflects a market in which brands are investing in their own boutiques. Independent and multi-brand retailers can stand apart through breadth of choice and service, but the survey does not show how those preferences translate into sales for any particular shop.
Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitches#1 Best Overall
- Excellent Workmanship: The watch box is lined with soft velvet to protect your beloved watches from scratches, crafted with quality PU for long-term service, and equipped with a sturdy metal lock for better protection
- Clear Glass Lid: The large see-through glass lid of this watch case allows you to see and find the right watch at a glance. Plus, it’s durable and easy to clean
- 2-Layer Storage: The top layer with 12 slots offers a cozy home for your watches with a dial size up to 48 mm, and a bottom drawer with various areas offers extra space for your necklaces, rings, earrings, and more
- Gift for Loved Ones: Be it for an anniversary or birthday, this watch box organizer is a smile-inducing gift to any true watch enthusiast
- What You Get: A classic watch storage box with 12 slots, watch pillows that can be removed to store jewelry, and a glass lid that protects your watches from dust
How can a retailer connect online services with the store?
Digital tools can help customers discover products and plan a visit without trying to replace the parts of shopping they value in person. Deloitte identifies click-and-collect, personalized online appointments and AI-powered product finders as examples of services retailers can consider. The study does not quantify their return on investment.
- Help customers find a watch: Make it easier to explore an assortment online before visiting.
- Make the visit more personal: Offer a way to arrange an appointment tailored to a shopper’s interests.
- Bridge browsing and buying: Consider services such as click-and-collect where they suit the retailer’s inventory and operations.
Deloitte quoted Karine Szegedi, Head of Consumer and Luxury & Fashion at Deloitte Switzerland, describing the in-store experience as a key success factor in an increasingly digital environment. Her point is relevant to retailers deciding what technology should do: support product discovery and service, while leaving room for hands-on experience and personal advice.
Rank #2
- Overall size: 7.48"D x 13.39"W x 5.31"H (19x34x13.5cm); with 12 slots and can fit different types of watches with a dial size up to 50 mm
- 2-Layer: The upper layer can hold 12 watches, and the bottom drawer offers additional storage for watchbands, cufflinks, bracelets, rings, pens, necklaces, and other jewelry, keep them in one place and protect them against dampness, shaking and friction, or missing
- Clear Glass Lid: Sturdy glass window display watches collection, keep watches from dust and scratching, find your fave at a glance to save time
- Quality Materials:PU leather exterior and soft lining for a stylish look to protect the watch from scratches; soft-yet-supportive pillows fit most sizes and styles of watches, keeping them in good shape
- Gifts for Loved Ones: Perfect for your family, friends, son, father, brother, boyfriends, grandpa, wives, and mothers on Christmas, Father’s Day, Valentine’s Day, anniversaries, birthdays, graduations, etc. Or why not treat yourself? You deserve it!
Should a watch retailer sell pre-owned watches?
Pre-owned is a plausible way to broaden an assortment and reach customers who are considering a previously owned watch. In Deloitte Switzerland’s 2025 survey, 40% of Gen Z respondents intended to buy a pre-owned watch in the next 12 months, compared with 20% of baby boomers. These are stated intentions, not completed purchases or a forecast of a retailer’s sales.
The same study found that 53% of younger respondents intended to buy a traditional watch and 54% intended to buy a smartwatch. The figures suggest interest across categories among those respondents; they do not establish that pre-owned watches will suit every store.
What’s actually slowing this PC down?
Pick the symptom - the matching free tool is one click away.
Rank #3
- Overall size: 12.8"W x 4.3"D x 4.3"H (32.5x11x11cm); with 6 slots and can fit different types of watches with a dial size up to 50 mm
- 2-Layer: The upper layer can hold 6 watches, and the bottom drawer offers additional storage for watchbands, cufflinks, bracelets, rings, pens, necklaces, and other jewelry, keep them in one place and protect them against dampness, shaking and friction, or missing
- Clear Glass Lid: Sturdy glass window display watches collection, keep watches from dust and scratching, find your fave at a glance to save time
- Quality Materials:PU leather exterior and soft lining for a stylish look to protect the watch from scratches; soft-yet-supportive pillows fit most sizes and styles of watches, keeping them in good shape
- Presents for Loved Ones: Perfect for your family, friends, son, father, brother, boyfriends, grandpa, wives, and mothers on Christmas, Father’s Day, Valentine’s Day, anniversaries, birthdays, graduations, etc. Or why not treat yourself? You deserve it!
Before adding pre-owned inventory, a retailer needs to decide whether it can handle the work behind the assortment, including sourcing, condition checks, authentication, pricing and resale operations. Deloitte reports consumer interest and discusses retail integration, but it does not prescribe an operating model or certify authentication providers. Any retailer considering this category should define its own standards and responsibilities clearly.
How should retailers weigh the strategic choices?
| Option | Customer need it addresses | What to assess | Evidence and limits |
|---|---|---|---|
| Store-led, multi-brand retail | Try-on access, comparison, advice and personal service | Whether the assortment and staff experience make those benefits easy to use | Deloitte’s 2025 survey supports the importance of these in-store benefits and reports multi-brand stores as a common channel; results will not necessarily match an individual shop. |
| Omnichannel services | Discovering products and arranging a convenient store interaction | Whether online appointments, click-and-collect or product-finding tools fit inventory and operations | Deloitte names these as examples but does not quantify their return on investment. |
| Pre-owned assortment | Access to previously owned watches and another potential entry point for customers | Sourcing, condition checks, authentication, pricing and resale capability | Deloitte reports stronger stated purchase intent among surveyed Gen Z respondents than among baby boomers; intent is not sales. |
| Brand-owned boutique competition | Choice across brands and personal service beyond a single brand’s own store | Brand access, assortment breadth and customer relationships | Deloitte describes boutique investment and consumer channel preferences, but does not measure the effect on an individual retailer’s revenue. |
What do industry forecasts say—and what don’t they prove?
A 2021 McKinsey and Business of Fashion outlook projected that $2.4 billion in annual revenue would shift from multi-brand retailers to watchmakers by 2025. It also projected a pre-owned watch market of $29 billion to $32 billion in sales by 2025 and said traditional mid-market watch players could forgo $2.5 billion in revenue by that year. These were forecasts made in 2021, not verified results or current market-size figures. They provide historical context for the pressures retailers were expected to face, not a present-day measurement. McKinsey and Business of Fashion’s 2021 outlook
Rank #4
- Protect Your Watches: Easy to close and open, organize all of your watches in one place and protect watches against dampness, shaking and friction, or missing
- Clear Glass Lid: Watch display case with sturdy glass window display watches collection, keep watches from dust, find your fave at a glance to save time; also charge your solar-powered watches
- 12-Slot: Watch Organizer can store 12 watches and fit different types of watches with a dial size up to 48 mm; Dimension: 12.9"W x 7.99"D x 3.43"H (32.8*20.3*8.7cm)
- Quality Materials: PU leather exterior and soft lining for a stylish look to protect the watch from scratches; soft-yet-supportive pillows fit most sizes and styles of watches, keeping them in good shape
- Gifts for Loved Ones: Watch box organizer for your family, and friends on Father's, Valentine's, Anniversary, Birthday, Graduation, Christmas, etc. Or, why not treat yourself? You deserve it
How broadly should retailers apply the findings?
Deloitte Switzerland’s 2025 study surveyed 6,500 consumers across Switzerland and major Swiss export markets, including Mexico for the first time, alongside 111 watch-industry executives. Its findings are useful evidence about those surveyed markets and the Swiss watch industry, not a guarantee about consumers everywhere.
The report says 72% of respondents planned to buy a traditional watch for their own use in the next 12 months. That is consumer purchase intention, not a retailer-level sales forecast. Likewise, 74% of surveyed executives expected physical retail to maintain its lead over the next five years; that is an expectation, not a measured future outcome. Retailers should use these findings as context, then weigh them against their own customers, assortment, brand relationships and ability to deliver the service each option requires. Study scope and findings
Quick wins for a faster PC:
Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →Quick Recap
Best Value
- Excellent Workmanship: The watch box is lined with soft velvet to protect your beloved watches from scratches, crafted with quality PU for long-term service, and equipped with a sturdy metal clasp for better protection
- Clear Glass Lid: The large see-through glass lid of this watch case allows you to see and find the right watch at a glance. Plus, it’s durable and easy to clean
- 12 Spacious Watch Slots: This 12-slot watch display case offers enough space for your growing watch collection. Each slot is spacious and can fit different types of watches with a dial size up to 48 mm
- Gift for Loved Ones: Be it for an anniversary or birthday, this watch box organizer is a smile-inducing gift to any true watch enthusiast
- What You Get: A classic watch storage box with 12 slots, watch pillows that can be removed to store jewelry, and a glass lid that protects your watches from dust
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
