A customer says Amazon’s shopping-preferences area labeled them “has flat buttocks,” but the available reporting does not establish why the label appeared or whether Amazon uses it to target ads. To inspect the area yourself, look for About you or Your Shopping preferences in your Amazon account; the reported menu paths may change.
What Amazon’s profile reportedly said
TechCrunch reported on October 6, 2026, that Amazon customer @fangirlinmegan found the phrase “has flat buttocks” among assumptions in an account area described as About You or shopping preferences. The customer publicly shared the discovery and said, “I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless.” TechCrunch’s report says the post drew over a million views in less than a day; that figure is TechCrunch’s description, not an independently verified platform metric.
The phrase is a reported profile entry, not proof of a person’s physical characteristics. The customer suspected it may have followed a purchase of “butt scrunch leggings,” but that is the customer’s theory, not an explanation confirmed by Amazon. No Amazon representative or official document located in the reporting explained how this particular inference was generated.
How to find Amazon’s About You or shopping-preferences area
TechCrunch described these routes on October 6, 2026. Amazon’s menus can change, so labels or placement may differ by app version, account, or region.
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The reported page includes details shoppers can add, such as shoe size, interests, and dietary preferences. TechCrunch also described inferred interests visible to its journalist and colleagues—including photography, collectible card games, Apple products, vinyl records, and ceramics. Those are anecdotes, not a representative study of how accurate Amazon’s inferences are.
What the profile does—and does not—tell you about tracking
An account page showing a profile label is not the same thing as a complete account of what a company collects or how it uses information. Amazon’s Privacy Notice describes uses of information for relevant advertising, advertising identifiers, and controls for personalized advertising. It also says Amazon does not share specific shopping actions—such as purchases, product views, or searches—with ad companies, while describing other information that may be used to serve and measure ads.
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Amazon’s Shopper Panel FAQ concerns information voluntarily provided by participants in that separate program, including uploaded receipts, survey responses, and ad-verification data. It is not evidence that Shopper Panel generated the profile label.
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What about “no friends”?
The headline wording adds “and no friends,” but the available reports do not substantiate that Amazon displayed such a label or made that inference. Fast Company’s same-day coverage likewise does not establish it as an Amazon profile entry. Treat the phrase as unsupported, not as a confirmed description of Amazon’s data about shoppers.
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