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LVMH’s January 2024 Watch Leadership Changes: Frédéric Arnault and Julien Tornare

LVMH’s January 2024 watch leadership reshuffle moved Frédéric Arnault to the group’s Watches division and Julien Tornare to TAG Heuer. Both roles later changed.
From TheFinanceBase Team2 min to read
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LVMH announced on January 5, 2024, that Frédéric Arnault would lead its Watches division and Julien Tornare would become CEO of TAG Heuer, with both appointments effective January 1. Those assignments later changed: LVMH named Jean-Christophe Babin CEO of LVMH Watches from April 1, 2025, and listed Tornare as CEO of Hublot and Antoine Pin as CEO of TAG Heuer in its March 2025 announcement.

What LVMH announced in January 2024

The appointments were an internal reshuffle across three LVMH watchmaking businesses. Arnault moved up from TAG Heuer to lead the group’s Watches division, while Tornare moved from Zenith to TAG Heuer. LVMH also appointed Benoit de Clerck CEO of Zenith. The changes took effect January 1, 2024, and the three Maisons in the division named in the announcement were Hublot, TAG Heuer, and Zenith. LVMH’s January 2024 announcement said the appointees reported to Stéphane Bianchi, then CEO of the LVMH Watches & Jewelry Division.

Appointment Previous role New role effective January 1, 2024
Frédéric Arnault CEO of TAG Heuer CEO of LVMH Watches, overseeing Hublot, TAG Heuer, and Zenith
Julien Tornare CEO of Zenith CEO of TAG Heuer
Benoit de Clerck Not stated in LVMH’s announcement CEO of Zenith

Who held the roles afterward?

LVMH Watches

The January 2024 appointment is not the later leadership roster. On March 28, 2025, LVMH announced that Jean-Christophe Babin would become CEO of LVMH Watches effective April 1, succeeding Arnault. The company’s announcement establishes that change, but does not establish the complete roster as of October 7, 2026.

TAG Heuer and Hublot

In the same March 2025 announcement, LVMH listed Antoine Pin as CEO of TAG Heuer and Julien Tornare as CEO of Hublot. Tornare’s move to TAG Heuer in January 2024 was therefore not his final role in the company’s subsequent published assignments. These dated announcements should not be treated as confirmation of who holds either post today.

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What happened to Frédéric Arnault?

LVMH later announced Arnault as CEO of Loro Piana, effective June 10, 2025, following a transition period that began March 26. The Loro Piana appointment notice confirms the move. Arnault had joined TAG Heuer in 2017 and became its CEO in 2020, according to LVMH’s 2023 Universal Registration Document. LVMH’s 2023 registration document also records his appointment as Chairman and CEO of LVMH Watches in early January 2024.

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Why the date matters

The headline describes a real January 2024 announcement, not a current executive directory. For a present-day question such as “Who is CEO of LVMH Watches?” or “Who leads TAG Heuer?”, the later LVMH announcements provide changes through 2025, but the sources cited here do not verify the full leadership roster as of October 7, 2026. A current answer requires a newer official company confirmation.

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