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Amazon Black Friday 2025: Sale Dates, Deals and Discounts

Amazon’s U.S. Black Friday Week and Cyber Monday event ran November 20 through December 1, 2025. Here are the dates and discounts Amazon advertised—and what those historical claims do and don’t tell shoppers now.
From TheFinanceBase Team2 min to read
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Amazon’s U.S. Black Friday Week and Cyber Monday event ran from November 20 at 12:01 a.m. Pacific Time through December 1, 2025. Black Friday itself was November 28. The event has ended, so the discounts below are historical previews—not current offers or prices.

When did Amazon Black Friday start and end in 2025?

Amazon’s U.S. event began November 20, 2025, at 12:01 a.m. Pacific Time and ran through December 1, according to Amazon’s 2025 announcement. Black Friday fell on November 28 that year. Amazon described the promotion as Black Friday Week and Cyber Monday deals, so the event window extended beyond Black Friday itself.

These dates are for the 2025 U.S. event. They do not establish dates for a future Amazon sale.

What deals did Amazon announce for 2025?

Amazon’s November 9 U.S. announcement previewed offers across home, electronics, beauty, apparel, seasonal merchandise, grocery, kitchen, toys and books. The examples below were advertised discount ceilings on selected items, not promises that every product in a category would receive the stated reduction.

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Category or selection Amazon’s advertised 2025 offer
Select Amazon devices, including Kindle Paperwhite, Fire tablets, Echo, Fire TV and Blink products Up to 50% off
Select JBL and Canon electronics Up to 50% off
Select Shark home products Up to 55% off
Select Ninja kitchen appliances Up to 50% off
Selected toys, books, seasonal decor and grocery items Discounts announced; no single percentage specified

All figures in the table are Amazon’s U.S. 2025 event claims, not independently verified savings. Amazon also said the event would feature millions of deals; that count was the retailer’s own announcement, not an independently audited total. The announcement does not establish current prices, stock, or whether a markdown represented the best available price.

How did Amazon’s Canadian sale differ?

Amazon Canada announced its own November 20–December 1, 2025 event window, with Canadian offers and an app-only App Day on November 20. Its advertised ceilings included up to 60% off popular Amazon devices and up to 50% off robot vacuums and gaming devices. These were Canada-specific event details and should not be applied to U.S. shoppers. See Amazon Canada’s announcement for that marketplace’s terms.

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What shopping tools did Amazon recommend?

In its U.S. event explainer, Amazon recommended browsing the Amazon Deals page, saving products to a list, cart or Save for Later, and using Alexa+ deal tracking for notifications. It also described Rufus as a tool for gift discovery, price alerts, comparisons and personalized recommendations. These are Amazon’s descriptions of its shopping features, not independent assessments of the accuracy of recommendations or the savings they produce. See Amazon’s event explainer.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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