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Let Commissions Fall: Why We Should Welcome IRDAI’s Proposed Reforms

The case for IRDAI’s proposed commission reforms is about more than limiting payouts to distributors: it is about incentives, policy persistence and giving consumers better claims data.
From TheFinanceBase Team4 min to read
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IRDAI’s proposed commission reforms deserve support, argue Tarun Ramadorai and Vimal Balasubramaniam, because insurance incentives can shape what gets sold and how well it stays in force. But commission limits alone cannot tell buyers whether a policy delivers value: they also need comparable, product-level claims information. The measures discussed in the authors’ 7 October 2026 Mint opinion article are proposals, not confirmed enacted rules.

What the proposed IRDAI reforms would change

The measures described by Ramadorai and Balasubramaniam would change both how insurers remunerate distributors and how much discretion they have over distribution expenses. The authors present them as proposals in consultation papers, rather than as rules already in force.

  • Cap commissions and count rewards or perks paid to distributors as commission.
  • Reduce permitted expense ratios over five years.
  • Set commissions on mandatory and credit-linked insurance products at or near zero.
  • Prohibit compulsory bundling of insurance with another product or service.

IRDAI’s official circular listing confirms that a “Master Circular on Expenses of Management, including Commission, of Insurers, 2024” was dated 15 May 2024 (reference IRDAI/F&I/CIR/79/5/2024). That listing establishes the existence of an existing framework; it does not confirm the legal status or exact wording of the later proposals described in the Mint article.

Why the authors want distribution incentives to change

Insurance buyers often cannot readily see how an intermediary is paid, the authors argue. If remuneration rewards the initial sale more than keeping a policy suitable and active over time, the incentive may favor sales volume over durable coverage. That is their analysis of how incentives can affect distribution; the figures they cite do not prove that commissions caused lapses or poor outcomes.

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They point to a comparison attributed to a recent IRDAI consultation paper: between FY2022–23 and FY2024–25, remuneration paid to life corporate agents grew much faster than new business premium. In general insurance, broker commissions also outpaced premiums sold through that channel. The figures below are reported by Mint from the consultation paper; the paper itself was not available for independent verification here.

Measure Reported change, FY2022–23 to FY2024–25
Remuneration paid to life corporate agents Up 125%, as reported by Mint from an IRDAI consultation paper
New business premium Up 28%, as reported by Mint from an IRDAI consultation paper
General-insurance broker commissions Up 173%, as reported by Mint from an IRDAI consultation paper
Premiums sold through the general-insurance broker channel Up 37%, as reported by Mint from an IRDAI consultation paper

These are growth comparisons over the stated period, not evidence that commission growth itself caused higher prices, weaker coverage or worse claims. A gap between remuneration and premium growth can prompt questions about incentive design, but it does not answer what a particular customer paid or received.

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Persistence matters, but channel comparisons need care

Insurance that lapses may fail to provide the long-term protection a buyer expected. To make the case for rewarding continuity, the authors cite IRDAI data reported by Mint: 48% of life policies survived to month 61. The article gives a 71% survival figure for policies sold online and 43% for policies sold by corporate agents.

The figures describe an observed difference between channels. They do not establish that the sales channel alone caused it; customer mix, policy characteristics and other factors may also matter. Their relevance to the commission debate is that regulators and consumers should care about whether policies persist, not just how many are sold.

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Why lower commissions are not a complete consumer policy

Even if commission limits change distributor incentives, they cannot by themselves show whether an insurance product is good value. Buyers need to compare the cost and terms of cover with evidence about claims paid, claims delayed or declined, and the experience of customers with comparable products.

The authors cite Mint’s account of IRDAI figures for FY2024–25: on an amount-based calculation, about one quarter of the value of health claims received was not paid within that financial year. The reported share paid varied from 29% to 94% across insurers. The article also reports general-insurance grievances rising from about 78,000 to 137,000 over two years, with 69% related to claims. These are statistics as reported by Mint, not figures independently checked against the underlying IRDAI tables here. A share not paid within a financial year should not automatically be read as a share permanently rejected; the timing and status of unpaid claims matter.

Claims ratios and grievance totals also need context to support fair comparisons. Without comparable product-level data, a buyer may not be able to tell whether differences reflect the insurer, the cover, the types of customers insured or other factors.

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The complementary reform: publish usable claims data

The authors’ second recommendation is stronger claims disclosure. They say a 2017 committee recommended annual, machine-readable claims data at individual-product level, with individual and group policies reported separately. Such disclosure could let consumers, advisers and researchers compare what a policy costs with what it delivers, alongside information about intermediary remuneration.

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This is a distinct but complementary task to commission reform. Caps and rules on rewards address incentives; comparable claims data addresses whether buyers can assess outcomes. Neither substitutes for the other.

What to watch as the proposals move forward

The case for reform is strongest if eventual rules are clear across products and distribution channels, account for rewards as well as stated commissions, and can be enforced. The authors themselves stress enforcement: a cap on paper cannot guarantee that incentives change in practice. The available account does not establish how enforcement would work, whether the proposals have since been finalized, or what effect they would have on premiums or claims.

Nor should consumers assume that lower commissions will automatically mean lower premiums. The authors present lower distribution costs and better-aligned incentives as plausible benefits, not measured outcomes of these proposed changes. The more useful test will be whether the final framework improves transparency and continuity without weakening access to suitable advice, and whether buyers gain enough claims information to judge the value of cover.

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