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Amazon has confirmed that Prime Big Deal Days 2026 will run in the U.S. on October 6–7. The 48-hour event starts at 12:01 a.m. Pacific Daylight Time on October 6. “October Prime Day” is a common informal name for the sale; Amazon calls it Prime Big Deal Days.
When does Prime Big Deal Days start and end?
Amazon’s 2026 U.S. announcement says the event starts at 12:01 a.m. PDT on Tuesday, October 6, and lasts 48 hours, ending October 7. These are U.S. dates and times; shoppers elsewhere should check their local Amazon marketplace for its event schedule.
| # | Preview | Product | Price | |
|---|---|---|---|---|
| 1 |
|
Amazon eGift Card - Amazon Logo | $50.00 | Buy on Amazon |
| 2 |
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Amazon eGift Card - Happy Birthday | $50.00 | Buy on Amazon |
| 3 |
|
Amazon eGift Card - Birthday Wishes | $50.00 | Buy on Amazon |
| 4 |
|
Amazon Physical Gift Card in a Gift Box - Better than Gold - Black | $50.00 | Buy on Amazon |
| 5 |
|
Amazon Physical Gift Card in a Mini Envelope - Candlelight Celebration | $50.00 | Buy on Amazon |
Who can shop the event?
Amazon describes the event’s deals as exclusive to Prime members. Its announcement says the U.S. event will feature deals across more than 35 categories, including beauty, technology, kitchen, fashion, home, fall entertaining, home décor, Halloween preparation, and early holiday gifting. Those categories do not guarantee that a particular product will be included or discounted.
Amazon lists U.S. Prime membership at $14.99 per month or $139 per year and says eligible customers can start a free 30-day trial. Check Amazon’s Prime membership page for current prices and trial eligibility before signing up; terms may change.
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#1 Best Overall
- Amazon.com Gift Cards never expire and carry no fees.
- Multiple gift card designs and denominations to choose from.
- Redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites.
- Available for immediate delivery. Gift cards sent by email can be scheduled up to a year in advance.
- No returns and no refunds on Gift Cards.
What deal timing has Amazon announced?
Amazon says new Today’s Big Deals will drop three times daily during the event. The announcement does not identify specific products or establish their future prices, so a category mention or scheduled deal drop should not be treated as a promise of a particular discount.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Why did shoppers expect an October event?
Amazon held its U.S. event on October 7–8 in 2025 and October 8–9 in 2024, according to its 2025 announcement and 2024 announcement. Those dates offer recent context, not a fixed annual calendar rule; Amazon’s 2026 announcement confirms this year’s schedule.
Quick Recap
Best Value
- Gift Card is redeemable towards millions of items storewide at Amazon.com
- Gift Card has no fees and no expiration date
- Gift Card is affixed inside a mini envelope
- Free One-Day Shipping (where available)
- Scan and redeem any Gift Card with a mobile or tablet device via the Amazon App
Rank #4
- Gift Card is redeemable towards millions of items storewide at Amazon.com
- Gift Card has no fees and no expiration date
- Gift Card is nested inside a specialty gift box
- Free One-Day Shipping (where available)
- Scan and redeem any Gift Card with a mobile or tablet device via the Amazon App
Rank #3
- Amazon.com Gift Cards never expire and carry no fees.
- Multiple gift card designs and denominations to choose from.
- Redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites.
- Available for immediate delivery. Gift cards sent by email can be scheduled up to a year in advance.
- No returns and no refunds on Gift Cards.
Rank #2
- Amazon.com Gift Cards never expire and carry no fees.
- Multiple gift card designs and denominations to choose from.
- Redeemable towards millions of items store-wide at Amazon.com or certain affiliated websites.
- Available for immediate delivery. Gift cards sent by email can be scheduled up to a year in advance.
- No returns and no refunds on Gift Cards.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
