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Jamf launched its Global Partner Program on August 8, 2024, with a points-based model designed to reward partner training and certifications as well as revenue-generating activity. Jamf said the program was available in more than 70 countries. In September 2025, the company reported growth in partner registrations and participation during the first 12 months, while noting that those figures are company-reported results rather than proof the program alone caused the changes.
What Jamf announced in August 2024
Jamf introduced the Global Partner Program as a channel framework intended to tailor benefits to different partner business models. Its August 8 announcement described a points system and tier definitions, with points available for both capability-building and sales performance. Jamf’s launch announcement said the program reached partners in more than 70 countries.
Points for enablement and revenue
Partners could earn points through investment actions such as sales training and certifications, and through performance actions such as closing deals that directly drive revenue. Jamf framed the mix as recognition of more than just sales outcomes. Chief Sales Officer Liz Benz said: “Our team has delivered a program that goes above and beyond only helping partners drive revenue.”
Partner Hub and co-selling tools
Jamf said its Partner Hub gives partners a place to track deal-registration status, view upcoming customer renewals, complete training and certifications, and access other co-selling functions. These tools connect the program’s enablement component with practical account and sales work.
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What Jamf reported after the first 12 months
In a September 17, 2025 update, Jamf reported three indicators of early program activity and channel contribution. The company described the period as the first 12 months after the program’s August 2024 launch. Jamf’s results announcement reported:
- Partner-driven deal registrations increased by more than 50% year over year.
- The number of program partners more than doubled during the first 12 months.
- Partner-driven annual recurring revenue (ARR) represented more than 60% of Jamf’s total ARR.
These are Jamf’s reported figures. The announcement does not isolate the program’s effect from other influences on registrations, partner participation, or revenue, so the numbers should not be read as independent evidence that the program alone produced the growth.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Which kinds of partners the program serves
Jamf’s current partner page lists reseller, managed service provider (MSP), technology, and services routes. Reseller, MSP, and services partners are grouped under its Channel Partner Program; technology partners are described as organizations integrating software, technology, or solutions with Jamf. The current Jamf partner page says qualifying partners may receive training and enablement, lead-generation events and campaigns, inclusion in incentive programs, and margin and dedicated sales support for approved deal registrations.
Eligibility, regional availability, deal-registration rules, and commercial terms can vary and are subject to Jamf’s current program rules. The public materials described here do not establish an affiliate commission or tracked referral arrangement.
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How a prospective partner can assess fit
- Identify your role. Decide whether your business primarily resells Jamf, manages services for customers, provides implementation or other services, or integrates technology with Jamf.
- Check regional coverage and eligibility. Confirm current participation rules for your location directly with Jamf; the launch announcement’s more-than-70-country figure describes availability at launch, not necessarily today’s complete eligibility list.
- Review how points are earned. Compare the published activities with your capacity for sales training, certifications, and revenue-producing deals.
- Assess the operational support. Consider whether Partner Hub’s deal-registration tracking, renewal visibility, training, and co-selling tools suit your customer and sales processes.
- Confirm commercial terms before committing. Ask Jamf about current deal registration, margin, incentives, support, and any referral compensation relevant to your business model.
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