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Elemental Lip Serum

Martha Stewart’s Elm Biosciences Launches Elemental Lip Serum

Martha Stewart’s Elm Biosciences launched Elemental Lip Serum, a $45 balm-oil hybrid reported in four shades, with brand claims about hydration and smoother-looking lips.

By TheFinanceBase Team 2 min read
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Martha Stewart’s skincare brand Elm Biosciences introduced its Elemental Lip Serum on September 22, 2026. USA TODAY reports that the balm-oil hybrid costs $45 and comes in four shades: Blush, Petal, Mocha and Clear. The brand describes it as a hydrating lip treatment with sheer, buildable color and shine.

What is the latest Elm Biosciences launch?

Elemental Lip Serum is the latest product identified in September 2026 coverage of Elm Biosciences, the skincare brand co-created by Stewart and board-certified dermatologist Dr. Dhaval Bhanusali. USA TODAY reported the launch date, price, shade names and formula details on September 22, 2026: USA TODAY’s launch report.

Coverage describes the product as a balm-oil hybrid, rather than a conventional watery facial serum. Its listed ingredients include peptides, antioxidants, shea butter, squalane and a deep hydration complex. Elm Biosciences says the formula is intended to hydrate lips, support the skin barrier and leave a smoother-looking surface with sheer, buildable color and shine. Those are product claims, not established medical effects.

How much does it cost, and what shades are available?

USA TODAY reports a retail price of $45 and four shades: Blush, Petal, Mocha and Clear. The coverage does not establish retailer availability or whether the reported price applies across stores or regions.

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What evidence supports the product claims?

USA TODAY reports results from a seven-day, dermatologist-supervised perception study cited by Elm Biosciences and involving 54 women. Participants reported the following:

  • 100% said their lips felt hydrated.
  • 98% reported softer lips.
  • 89% reported healthier-looking lips.

These are participant-reported perceptions from a brand-cited study, as reported by USA TODAY in 2026. They do not establish independently confirmed clinical efficacy, and they are not a guarantee of results for an individual user.

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How does the launch fit into the brand’s product line?

Elm Biosciences’ earlier reported products include A3O Elemental Serum, Inner Dose Daily Skin Supplement and A3O Elemental Night Cream. Martha Stewart’s January 13, 2026 coverage focused on the Night Cream and provides context for the existing line: Martha Stewart’s Night Cream coverage. That earlier reporting does not establish current stock, pricing or retailer availability for those products.

In September 2026 coverage, The Looker / The Daily Beast attributed this statement to Stewart: “I wanted a product that felt beautiful enough to wear every day while genuinely improving the overall appearance of my lips.” It is promotional commentary, not independent evidence of performance: The Looker / The Daily Beast’s coverage.

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