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Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Pernod Ricard’s London office was involved in a cyberattack reported in 2017, but public reporting available here does not establish how the intrusion happened, what systems it reached, or whether data or operations were affected. Absolut Vodka appears in the original headline as a recognizable Pernod Ricard brand; there is no evidence that Absolut’s systems or production were targeted.
What is known about the 2017 incident
Secondary incident reporting identifies a 2017 cybersecurity incident involving Pernod Ricard’s London office. The available account points to contemporary Reuters and trade coverage, but does not provide enough primary detail to reconstruct the attack or its consequences. The incident report is the basis for the date and London-office identification.
Pernod Ricard UK’s official site describes the UK subsidiary as responsible for sales, marketing and distribution, and lists its London office at Building 7, Chiswick Park, 566 Chiswick High Road. That is organizational context, not confirmation that this specific address was the site of the incident. Pernod Ricard UK’s location page
Why the headline mentions Absolut Vodka
Absolut is part of Pernod Ricard’s brand portfolio. The Absolut Company says it manages production, packaging and strategic marketing for brands in Pernod Ricard’s Crystal Brand Unit, including Absolut Vodka. The Absolut Company’s description explains the brand reference, but does not connect Absolut’s systems, facilities or production to the London incident.
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What has not been established
The available incident-specific account does not establish the attack method, malware, responsible actor, affected systems, confirmed data exposure, duration, ransom or financial loss. It also does not confirm whether the event disrupted business operations. There is no incident-specific loss figure or sufficiently attributable statement from a named speaker in the available material, so neither can be responsibly supplied.
How Pernod Ricard describes cyber risk today
Pernod Ricard’s 2024–2025 Universal Registration Document discusses cyber risks to information systems and industrial control systems. It says technology and data support manufacturing, warehousing, distribution and company information handling, and describes possible consequences including data leakage, loss or theft; unauthorized modification or destruction; system failures; and inability to perform day-to-day operations. These are potential group-wide risks described in a later filing, not confirmed effects of the 2017 incident. Pernod Ricard’s 2024–2025 Universal Registration Document
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The same filing describes current general controls: a cybersecurity team spanning IT and industrial control systems, cybersecurity technologies, regular audits, attack and simulation testing, security training and awareness, monitoring, and an incident-response and crisis-management plan. Because the disclosure is later and company-wide, it does not show which controls were in place or used during the 2017 event.
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