For consumer GeForce Blackwell cards, launch MSRPs ran from $299 for the RTX 5060 to $1,999 for the RTX 5090. Actual U.S. retail medians were substantially higher by August 2026: Tom’s Hardware’s Newegg tracking put the RTX 5090 at $4,699.99. Professional and data-center Blackwell products are separate markets: the RTX PRO 6000 Blackwell was listed at $13,250, while NVIDIA does not publish a normal standalone retail price for the B200.
Consumer GeForce Blackwell prices
The figures below separate NVIDIA’s launch MSRP from a current U.S. retail reference. The retail numbers are medians across Newegg listings reported by Tom’s Hardware on August 10, 2026, not guaranteed prices for every board partner, seller or region.
| Model | Launch MSRP | U.S. retail median (August 2026) | How to read it |
|---|---|---|---|
| GeForce RTX 5060 | $299 | $469.99 | Entry consumer Blackwell card |
| GeForce RTX 5060 Ti 8GB | $379 | $529.99 | 8GB version |
| GeForce RTX 5060 Ti 16GB | $429 | $804.99 | 16GB version; substantially higher retail premium |
| GeForce RTX 5070 | $549 | $899.99 | Consumer mid-range model |
| GeForce RTX 5070 Ti | $749 | $1,099.99 | Higher-tier 5070 model |
| GeForce RTX 5080 | $999 | $1,499.99 | High-end consumer card |
| GeForce RTX 5090 | $1,999 | $4,699.99 | Flagship consumer card; median was more than twice launch MSRP |
Launch prices for the RTX 5090, 5080, 5070 Ti and 5070 came from NVIDIA’s Blackwell GeForce announcement. NVIDIA’s April 15, 2025 announcement placed the RTX 5060 family at $299, with the RTX 5060 Ti 8GB at $379 and 16GB at $429. MSRP is a launch reference, not a promise that a card is currently in stock at that price.
What the RTX 5090 price represents
The RTX 5090 is a discrete graphics card powered by NVIDIA Blackwell with 32GB of GDDR7 memory. “RTX 5090” is not one universal product: board-partner versions can have different coolers, power limits, factory overclocks, warranties and prices. A listing for the card alone therefore differs from the cost of a complete PC or workstation built around it.
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- PLEASE NOTE: Exporting an NVIDIA RTX Pro 6000 GPU outside the US requires strict adherence to the U.S. Export Administration Regulations (EAR) and issuance of an export license from the Bureau of Industry and Security (BIS). Compliance and Know Your Customer (KYC) screening may be required as a condition of order acceptance. [NVIDIA Blackwell Streaming Multiprocessor] The new SM features increased processing throughput, and new neural shaders that integrate neural networks inside of programmable shaders | DLSS 4: Multi Frame Generation ensures ultra-smooth frame pacing for lifelike simulations.
- [Double-Flow-Through Design] The RTX PRO 6000 Blackwell features a double-flow-through cooling design, optimizing efficiency and airflow to sustain peak performance under 600W power loads. | [5th Gen Tensor Cores] Deliver up to 3X the performance of the previous generation and support for FP4 precision for faster AI model processing times with reduced memory usage, enabling local fine-tuning of LLMs and generative AI | [4th Gen Ray Tracing Cores] Double the ray-triangle intersection rate of the previous generation to create photoreal, physically accurate scenes and immersive 3D designs with RTX Mega Geometry, which enables up to 100X more ray-traced triangles.
- [PCIe Gen 5] Support for PCIe Gen 5 provides double the bandwidth of PCIe Gen 4, improving data-transfer speeds from CPU memory and unlocking faster performance for data-intensive tasks like AI, data science, and 3D modeling. | [GDDR7 Memory] With 96 GB of GPU memory and 1.8 TB ps bandwidth, it can tackle massive 3D and AI projects, fine-tune AI models locally, explore large-scale VR environments, and drive larger multi-app workflows.
- [DisplayPort 2.1] Achieve unparalleled visual clarity and performance, driving high resolution displays at up to 8K at 240 Hz and 16K at 60 Hz. Increased bandwidth enables seamless multi-monitor setups while HDR and higher color depth support ensures superior color accuracy for precision work, such as video editing, 3D design, and live broadcasting.
- [Universal MIG] Divide a single RTX PRO 6000 Blackwell into multiple isolated instances, each with dedicated resources, allowing for concurrent execution of multiple workloads, optimized GPU utilization, and secure isolation of different applications or users. [WARRANTY] 3 YR Manufacturer's Warranty. Bulk OEM Packaging. Retail Packaging is NOT included.
How much prices can move between listings
Individual listings can differ sharply from a market median. In a September 1, 2026 report, Tom’s Hardware found the cheapest U.S. RTX 5090 it located at $4,999 for a Zotac Solid OC model and another premium model at $6,000. The same report cited a $1,549 RTX 5080, a $1,119 RTX 5070 Ti and a $448 RTX 5060 at the retailers checked. Those are dated individual listings, not representative medians.
- Model and memory: The RTX 5060 Ti 16GB median was $804.99, compared with $529.99 for the 8GB version.
- Board partner: Cooling hardware, factory tuning, power limits and warranty coverage can change the price of otherwise similar GPUs.
- Availability: Stock shortages and seller mix can push a listing well above launch MSRP.
- Geography and date: All current figures above are U.S. references from 2026; prices elsewhere and later prices may be different.
Professional workstation Blackwell pricing
The RTX PRO 6000 Blackwell is a workstation-class card rather than a GeForce gaming product. NVIDIA’s Marketplace listing was reported at $13,250 in June 2026. That compares with a reported $8,565 launch price in March 2025. These are standalone professional-card figures, but the product is aimed at workstation deployments and carries a different positioning, support model and buyer base than GeForce.
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- Professional GPU with Blackwell Architecture
- Blackwell Architecture
- 24GB GDDR7 with PCIe 5.0 & Ray Tracing
- AI Workstation
Why a B200 GPU-only price is difficult to quote
NVIDIA’s B200 is a data-center accelerator normally purchased through server and platform channels, not as a consumer retail card. NVIDIA describes HGX B200 as a board linking eight B200 GPUs through NVLink. Its DGX B200 documentation specifies eight B200 GPUs and 1,440GB of total GPU memory.
The cited NVIDIA materials do not publish a normal standalone B200 MSRP. A server quotation or an amount inferred by dividing a complete HGX or DGX system price by eight is not an official GPU-only price and should not be presented as one. To establish a true card-only cost, a supplier would need to itemize the B200 component separately from the host system, networking, cooling, storage, support and other platform hardware.
Rank #3
- Form Factor: Plug-in Card
- Cooler Type: Active Cooler
- Maximum Power Consumption: 70W
- Length: 6.6
- Height: 2.7
What “just the GPU” includes—and excludes
For GeForce and RTX PRO products, “just the GPU” generally means the physical graphics card, without a complete computer. The card price still reflects the board design selected by the manufacturer. It does not automatically include a CPU, motherboard, memory, power supply, case, operating system, monitor or installation.
For B200, the phrase is more complicated because NVIDIA sells the accelerator in infrastructure configurations. Treat a quoted B200 price as a system or server price unless the vendor explicitly identifies a standalone accelerator component.
Quick Recap
How to use these numbers when budgeting
- Choose the segment first. Decide whether you need a GeForce gaming card, an RTX PRO workstation card or a B200-class data-center accelerator.
- Set the comparison baseline. Use launch MSRP to measure NVIDIA’s announced positioning, but use a dated local listing or median to estimate what you can actually spend.
- Match the exact variant. Confirm memory capacity, board partner, cooler, factory overclock and warranty before comparing two listings.
- Check the purchase scope. Confirm that the quote is for the card alone rather than a complete PC, workstation or HGX/DGX platform.
- Recheck date and region. Blackwell prices are volatile; a U.S. August or September 2026 figure cannot be assumed to apply in another country or at a later date.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
