In late July 2020, an anonymous Instagram page began posting profiles of attractive real estate agents from Australia and New Zealand and inviting followers to rate them. Coverage at the time treated it as a light, cheeky novelty. It was not a ranking of who sells the most property, and nothing in the 2020 reporting shows whether the account is still running. This article covers what the page did, what the featured agents said, and what the early numbers do and do not tell you.
What the page did
The page had begun posting about nine days before realestate.com.au published its first report on 30 July 2020. That report was updated on 3 August 2020. Its featured agents came from Australia and New Zealand, and included both men and women. Each post presented an agent as a profile, and followers were invited to rate the agent out of ten.
The tone was deliberately playful. The realestate.com.au coverage reported advice to refer only agents “who can have a laugh.” The page’s framing was a joke at the agents’ expense, and the coverage described it that way rather than as a serious industry feature.
Why “sexiest” is a headline, not a measure
The phrase “Australia’s sexiest real estate agents” describes the page’s framing. It is not an independently verified ranking, and the ratings were of appearance. None of the coverage linked the ratings to listings, auction results, commission earned or client satisfaction, so a high rating says nothing about how well an agent will sell your home.
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How the featured agents said they were included
The featured people did not describe the same process. Their accounts differ, and the reporting does not establish a single consent or submission method for every profile.
| Agent | Role as reported in 2020 | How they said they came to be featured | Stated reaction |
|---|---|---|---|
| Warren Ginsberg | Ray White Double Bay agent | Said his hairdresser sent him in as a joke, before lockdown | “Everyone seems to be having a bit of a laugh about it!” |
| Talisa Paris | Melbourne Real Estate agent | Said she was asked whether she minded appearing and agreed. She also said the page used images from her own Instagram account. | “They asked if I’d mind and I thought, yeah sure, why not, it’s a bit of fun.” She reported receiving messages in response. |
| Gavin Rubinstein | Not stated in the report | The report said he had “no idea” how he came to be included | Not stated |
Ginsberg’s account describes only how he was submitted. It does not show how other profiles were chosen. Paris’s account and Rubinstein’s account point in different directions, which is why the reporting cannot be read as a uniform submission or consent process.
The administrator’s stated intent
PerthNow quoted the page’s administrator, who was anonymous and described as 27 years old. The administrator said: “I made the account to attract a certain amount of followers, gain traction and then out of nowhere gradually post my colleagues.” The same report quoted: “I like to stir the pot – it’s important for the team … It’s important to laugh, especially throughout times like this.”
The administrator’s own words describe a plan to build an audience first and then feature people described as colleagues. The reporting does not say more about that connection, so it should not be read as more than the administrator’s description.
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Each count below is a historical figure from a single report on a specific date. None is a current total.
| Measure | Figure reported | Source | Date |
|---|---|---|---|
| Early profiles at the time of the first report | 11 | realestate.com.au | First published 30 July 2020, updated 3 August 2020 |
| Agents featured by that point | 23 | PerthNow | 3 August 2020 |
| Followers | More than 2,500 | PerthNow | 3 August 2020 |
A different report from around the same weeks gave another early follower total. Because the two figures conflict, the follower count is best quoted only with its source and date, or left out.
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What remains unknown
- Current status. The 2020 reporting does not establish whether the account is still active, how many people follow it now, or whether it has featured more agents since.
- Submissions. The page’s producers were anonymous in the realestate.com.au coverage, and the reporting does not describe its submission records.
- Later developments. No follow-up coverage in the material reviewed reports how the featured agents or their brokerages responded beyond the quotes above.
If you are choosing an agent, judge on different evidence
A social media profile tells you about marketing style, not sales performance. These checks are more useful when you are picking an agent to sell or lease a property:
Quick Recap
- Confirm the agent’s licence on your state or territory’s public licensing register before you sign anything.
- Ask for recent sales in the same suburb, with dates and sale prices, and compare them with the agent’s asking-price estimates.
- Get the commission rate, marketing costs and what you owe if the property does not sell written into the agency agreement.
- Ask who will actually run your campaign day to day, and how often you will receive updates.
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