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Yield Guild Games (YGG) entered game publishing with YGG Play and its first title, LOL Land, a browser-based casual board game launched on Abstract Chain on May 23, 2025. The game and publishing unit are no longer active: YGG announced their retirement in July 2026, and LOL Land’s official site set July 31, 2026, as its shutdown date.
What YGG launched
YGG, known for its Web3 gaming community, introduced YGG Play as a publishing unit intended to turn its experience with community gaming into games of its own. LOL Land was the unit’s debut title. In its launch announcement, YGG described it as a browser-based casual board game built on Abstract Chain. YGG’s May 2025 launch report said the game launched May 23.
The launch was an expansion from supporting a Web3 gaming community to publishing a game directly. YGG co-founder Gabby Dizon described the aim as using the group’s experience building experiences for its community to make games for a broader audience.
How LOL Land was designed to work
LOL Land centered on a casual board-game loop, with themed boards, points, collectible NFTs, and the possibility of YGG-token rewards. YGG’s launch report described a US$10 million rewards pool funded in YGG tokens. GamesBeat’s contemporaneous report on the launch described free and premium modes, with premium rolls associated with potential token rewards. Those features and reward terms describe the launch-era offering, not a service available today.
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- CLASSIC BEGINNER GAME: Do you remember playing Candy Land when you were a kid. Introduce new generations to this sweet kids' board game
- RACE TO THE CASTLE: Players encounter all kinds of "delicious" surprises as they move their cute gingerbread man pawn around the path in a race to the castle
- NO READING REQUIRED TO PLAY: For kids ages 3 and up, Candy Land can be a great game for kids who haven't learned how to read yet
- GREAT GAME FOR LITTLE ONES: The Candy Land board game features colored cards, sweet destinations, and fun illustrations that kids love
YGG reported more than 118,000 preregistrations before release and more than 25,000 players during the opening weekend. These are figures YGG published at launch; the cited reports do not establish an independent audit of the audience numbers.
Why YGG retired YGG Play and LOL Land
On July 6, 2026, YGG announced it would sunset YGG Play and retire LOL Land and Waifu Sweeper. YGG said the publishing unit had generated more than $9 million in lifetime revenue by the end of Q1 2026, but was not commercially sustainable under market conditions. The revenue figure and explanation are YGG’s own claims, not an audited result or an independently established account of why the decision was made.
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- DISNEY PRINCESS VERSION OF CANDY LAND GAME: Remember playing the Candy Land board game as a kid. Introduce a new generation to this favorite preschool game with the Candy Land Disney Princess game
- RACE TO THE CASTLE: Players encounter beloved Disney characters as they guide their princess mover around the rainbow path in a race to the enchanted castle. Whoever reaches it first wins
- 3 FAVORITE DISNEY PRINCESSES: In this fun kids game, little ones can play as Cinderella, Rapunzel, or Ariel
- DISNEY PRINCESS-THEMED GAMEBOARD: Colorful gameboard features illustrations of Aladdin, Snow White, The Little Mermaid, The Princess and the Frog, and other beloved Disney movies
- NO READING REQUIRED TO PLAY: Candy Land Disney Princess board game doesn't require reading, so it's a great game for children who haven't learned to read yet
YGG co-founder Gabby Dizon called the decision “a market decision, not a product decision.” The company’s announcement described a broader retirement that included the YGG Play site, launchpad, related social channels, and community questing. It said the transition would be complete by August 1, 2026. The LOL Land site separately stated that the game would shut down July 31, 2026, and that its features would permanently cease functioning after that date. The notices use adjacent but different deadlines, so the shutdown date and transition date should be attributed to their respective sources.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Is LOL Land still available?
No. The official LOL Land site announced the July 31, 2026 shutdown, and YGG’s July 2026 announcement confirmed the retirement of LOL Land as part of ending YGG Play. The game should be treated as discontinued, not as a currently playable title.
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- CLASSIC BEGINNER GAME: Do you remember playing Chutes and Ladders when you were a kid. Introduce new generations to the classic gameplay of this kids' board game for 2 to 4 players
- NO READING REQUIRED TO PLAY: For kids ages 3 and up, Chutes and Ladders can be a great game for kids who haven't learned how to read yet
- CLASSIC UP AND DOWN GAME FOR PRESCHOOLERS: Spin the spinner and move the pawn up the ladders and down the chutes. Chutes and Ladders is a classic game that children enjoy playing over and over
- BE THE FIRST TO REACH THE TOP: Players scramble to the top of the game board without slip-sliding down. Land on good deeds to climb ladders, but watch out for the chutes
- KIDS CAN PRACTICE NUMBERS: Children can practice counting and number recognition as they travel along the gameboard to get to the top
The retirement announcement did not apply to every game mentioned by YGG: it said the Web3 versions of GIGACHADBAT and Ragnarok Breaker would continue under their respective studios.
Quick Recap
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- BRING BACK MEMORIES: Do you remember playing classic Candy Land board game when you were a kid? Introduce new generations to classic childrens games and this new Unicorn Edition one of the popular kids board games
- Fun game for little ones: the candy land unicorn edition board game lets kids imagine they're on an exciting adventure along a magical path to rainbow mountain
- No reading required to play: kids draw cards to guide their unicorn along the rainbow path the candy land game is a great game for kids who haven't learned how to read yet
- Bring back memories: do you remember playing classic candy land when you were a kid? introduce new generations to this unicorn edition of the popular kids' board game
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- INSPIRED BY BLUEY ANIMATED TV SERIES: Hooray for imaginative play, dancing, and laughs! Classic Candy Land gameplay meets the Bluey series, with art, themes, and beloved characters
- 6 BLUEY CHARACTER MOVERS: Choose from 6 adorable cardboard movers. Kids can play as Dad, Mum, Bluey, Bingo, Muffin, or Socks
- BLUEY-THEMED GAMEBOARD: Your little one can imagine adventuring with Bluey and family through her world, as they race to be the first to reach Bluey’s home to win! The board depicts fan-favorite locations, such as Shadowlands and Rug Island
- DANCE, FREEZE, AND GIGGLE: Who will get Dad dancing or make Grandma freeze? When a player draws the Dance Mode card, it’s time for everyone to show off their sweet moves! Play the Magic Xylophone to make someone freeze
- EASY TO LEARN, TEACH, AND PLAY: No reading required! Just like in the original Candy Land board game for kids, players draw cards with colors and sweet treats to travel the colorful road
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