The Tool Desk
Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Pinterest Performance+ is a set of campaign-setup, targeting, bidding, budget, and creative automation features inside Pinterest Ads Manager. It is designed to reduce manual campaign work, not to guarantee better results. Pinterest’s current help materials list it for Consideration, Lead, and Sales campaigns.
What Pinterest Performance+ does
Performance+ is a simplified campaign mode that combines automated advertising tools with a more streamlined setup. Advertisers can use Lifetime or Average Daily budgets, automatic Performance+ bidding, and simplified targeting controls, including country, age, and customer lists. Pinterest says its setup requires 50% fewer inputs than standard campaign setup; that is Pinterest’s comparison, not an independent measurement. Pinterest’s campaign guidance describes the current setup.
Using the automated mode means handing over some decisions that advertisers would otherwise configure manually. It may be useful when reducing setup work is a priority, but whether it suits a campaign depends on how much control the advertiser needs over bids, audiences, budgets, and ad groups.
Which campaigns and ad groups it supports
Pinterest’s current help materials list Performance+ for Consideration, Lead, and Sales objectives. The campaign setup generates an ad group automatically, and adding customer lists can create a remarketing ad group. Sales campaigns use an All Products product group and include prospecting and dynamic retargeting ad groups. These structures are part of Pinterest’s documented setup, rather than evidence that every advertiser will use the same audience strategy. See Pinterest’s Performance+ campaign documentation.
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Creative automation for Sales campaigns
Performance+ Creative provides three types of automation, which Pinterest says can be used separately or together:
- Creative optimizations: Turn eligible product Pins into Collection and Shopping ad formats.
- Image resizing: Crop and resize eligible Pins for supported placements.
- Generated backgrounds: Create backgrounds for eligible product images. Pinterest says this feature is available for standard Sales campaigns as well as Performance+ Sales campaigns, so it is not exclusive to Performance+.
These options are intended to reduce manual creative work; they do not mean every Pin or image is eligible. Pinterest’s Performance+ Creative help page explains the features.
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Newer additions and availability
In a 2026 newsroom announcement, Pinterest said it was adding Priority Products to Performance+, so advertisers could prioritize products for a seasonal launch, promotion, or category push while keeping campaign automation. Pinterest also announced self-serve A/B testing across creative, targeting, and Performance+. The announcement described Visual Search Ads as supporting lower-funnel objectives and being compatible with Performance+, with a beta for eligible advertisers in Pinterest ad markets expected in the coming weeks. That announcement does not establish universal availability; check Ads Manager for features available to your account and market. Read Pinterest’s 2026 announcement.
What Pinterest’s reported results do—and do not—show
Pinterest’s October 2024 launch announcement reported that most advertisers in alpha and beta testing saw at least a 10% improvement in CPA for Conversion and Catalog Sales campaigns, or at least a 10% improvement in CPC for Consideration campaigns. These are company-reported test findings, not a forecast or guarantee for an individual account. Pinterest also said Performance+ campaign setup used 50% fewer inputs than standard setup. The announcement provides Pinterest’s figures and their context.
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Repair common Windows errors and clear accumulated junk for a smoother, more stable PC - no reinstall needed.Free scan · no reinstallThe same announcement cited one Prada campaign for a new US leather goods launch: Pinterest reported a 64% decrease in cost per action and a 30% increase in conversion rate versus business-as-usual campaigns. Those figures describe that campaign, not a typical or assured Performance+ outcome. The official materials cited here do not establish an independently validated general estimate of results.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to decide whether to use it
Compare Performance+ with a standard setup against your own campaign requirements. Consider:
- How much manual control you need over targeting, bids, budgets, and ad groups.
- Whether reducing setup inputs is valuable for your team.
- Whether Sales creative automation addresses a real production need, and whether your assets are eligible.
- Whether you can evaluate results against your own campaign goals rather than assuming Pinterest’s reported test results will recur.
Pinterest’s documentation explains the automation and available controls, but does not establish that Performance+ is the best choice for every advertiser.
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