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Outbyte PC Repair FREERepair Windows errors before they cause bigger problemsFix Now →Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Being Frenshe is a scent-led personal-care and wellness brand founded by Ashley Tisdale. It debuted at Target in 2022, but it is no longer accurate to describe the entire brand as Target-exclusive: the company announced fragrance and body-care availability through Ulta in June 2026, and its current overview also lists Shoppers Drug Mart. Products span fragrance, body care, bath, hair, lifestyle and lip care; the exact assortment and stock depend on the retailer.
What is Being Frenshe?
Being Frenshe combines personal-care products with scents organized around feelings and everyday rituals. Tisdale has said the idea grew from her own mental-health and wellness journey and from using fragrance in daily routines. That is the founder’s explanation of the brand’s origins, not evidence that fragrance treats anxiety or produces a clinically proven emotional effect.
The brand describes its products as tools for self-care. Its stated positioning is about making time for small wellness rituals, with scent as the organizing idea. In the founder’s words, “My hope is that these products will support your own self-care rituals—and encourage you to breathe in a moment for you.” Being Frenshe’s official overview presents the range as everyday wellness rituals rooted in scent.
What does Being Frenshe sell?
The range extends beyond the fragrance and body products associated with its early Target launch. Brand materials cover several categories, and formats within a category serve different routines. Product names and availability can change, so use current retailer listings and item labels to confirm what is currently offered.
#1 Best Overall
- Soft Vanilla Fragrance for Daily Freshness: Warm and creamy vanilla scent with subtle sweet notes designed for long-lasting comfort throughout the day.
- Multi-Purpose Mist for Hair, Body & Home: Works as a body spray, hair refresher, room mist, pillow spray and linen freshener for an instant uplift.
- Infused with Aromatic Essential Oils: Crafted with gentle essential oils that provide a soothing and cozy sensory experience without overwhelming the senses.
- Compact 2 fl oz Travel Size: Perfect for handbags, travel, office, car or gym bags—easy to carry anywhere for quick refreshing spritzes.
- Clean, Lightweight & Everyday Safe: Made without harsh additives; suitable for most skin types and ideal for daily use on fabrics, spaces and personal care routines.
| Category | Examples and practical distinction |
|---|---|
| Fragrance | Perfume oil, eau de parfum, and Hair, Body & Linen Mist are different formats; check the individual item for directions and intended use. |
| Body care and bath | Examples include body wash, body lotion, body serum stick, and bath products. |
| Hair care | The 2025 hair collection included shampoos and conditioners, dry shampoo, leave-in conditioner, scalp scrub, clarifying shampoo, and a hair mask. |
| Lip care | The announced collection included Restoring Lip Balm and Nourishing Lip Mask. |
| Lifestyle | Examples include candles and products intended for use around the home, such as linen mist. |
How the scent collections are organized
Being Frenshe pairs scent profiles with feelings or rituals. Its current brand overview names Matcha Me, Hinoki, Moon Milk, Salty, and Desert Rose. Those labels help explain the brand’s approach, but the feeling attached to a fragrance is brand language, not a guaranteed emotional result.
Earlier releases offer examples of how the same scent idea has been applied across formats. In February 2024, the brand introduced Palo Santo Sage as “Present & Grounded,” describing notes of palo santo, sage, ylang ylang, and eucalyptus. That launch included a mist, perfume oil, body serum stick, body wash, body lotion, candle, and eau de parfum. The brand’s announcement also named Lavender Cloud, Cashmere Vanilla, Bergamot Cedar, Solar Fleur, and Citrus Amber as scent profiles at the time; that historical list should not be treated as a current catalog. The February 2024 announcement also quotes Tisdale describing the ritual as intended to support mindfulness.
Hair and lip collections
The January 2025 hair launch grouped products by intended use: Cashmere Vanilla was associated with moisture products, Salty with scalp-cleansing formats, and Lavender Cloud with restorative products. These are the brand’s descriptions, not results from comparative product testing. Being Frenshe’s hair announcement describes the collection.
Rank #2
- Versatile Fragrance: Multi-purpose hair, body & linen mist for an all-over fresh scent.
- Breathe in a moment to feel: Peaceful, Serene and Content
- Notes of Cozy Vanilla, Toasted Jasmine Rice, Warm Amber and Creamy Musk
- Infused with soothing essential oils and upcycled Vanilla
- Fabric-safe for most clothing, linens and upholstery
A lip collection announced in August 2025 included Restoring Lip Balm in Cashmere Vanilla, Solar Fleur, Moon Milk, and Lavender Cloud, plus Nourishing Lip Mask in Cashmere Vanilla and Lavender Cloud. At announcement, the brand said the products would cost under $14 and launch exclusively at Target on August 18, 2025. That is launch-era pricing and distribution, not confirmation of today’s prices, availability, or exclusivity. The announcement has the original details.
Where can you buy Being Frenshe?
Target was the brand’s original retail home, but distribution has expanded. The company announced that fragrance and body care would be available at Ulta.com starting June 16, 2026, with store availability beginning June 22 and the full assortment scheduled for July 12. Its current overview also lists Shoppers Drug Mart. A retailer’s listing does not guarantee that every product is in stock at every location.
| Retailer or channel | What the available information establishes |
|---|---|
| Target | Being Frenshe debuted there in 2022. Target remains a relevant place to check, but the original launch and a 2025 Target-exclusive hair launch do not establish that all products are exclusive to Target today. |
| Ulta | The company announced fragrance and body-care availability online beginning June 16, 2026, store availability beginning June 22, and a full assortment scheduled for July 12, 2026. |
| Shoppers Drug Mart | Listed as a retail destination on the brand’s current overview; specific assortment and local availability are not stated there. |
For a purchase, compare the live retailer listing with the product label: confirm the format, scent, directions, ingredients or formula attributes relevant to you, and current price. A mist, perfume oil, body wash, shampoo, and lip balm are not interchangeable just because they share a scent name.
Rank #3
- Notes of bright bergamot, dewy orange blossom, coconut orchids and sandalwood
- Breathe in a moment to feel: Peaceful, Serene and Content
- Notes of Cozy Vanilla, Toasted Jasmine Rice, Warm Amber and Creamy Musk
- Infused with soothing essential oils and upcycled Vanilla
- Fabric-safe for most clothing, linens and upholstery
What the brand’s sales claims do—and do not—tell you
In its June 16, 2026 announcement, Being Frenshe reported more than $250 million in sales since its 2022 debut and said it had recently exceeded $100 million in annual point-of-sale sales. The company also described Cashmere Vanilla as its number-one scent franchise and said Cashmere Vanilla Hair, Body & Linen Mist became the number-one body mist in mass retail in 2025. It reported one mist sold every seven seconds and more than 4,700 five-star reviews for that bestseller. These are company-reported figures and rankings, not independently audited comparisons. The June 2026 announcement gives the claims and rollout dates.
For context, Allure’s 2022 launch-era interview described an initial 45-product assortment across five scents, with prices from $8 to $17 at that time. Those figures describe the launch, not the brand’s current product count or prices. Allure’s interview also covers Tisdale’s account of the brand’s beginnings.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
