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How to Find Net Sales in Accounting: Formula and Example

Net sales equals gross sales minus sales returns, allowances, and discounts. Learn what to include, work through an example, and see where net sales fit on an income statement.
From TheFinanceBase Team2 min to read
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To find net sales, subtract sales returns, sales allowances, and sales discounts from gross sales for the same accounting period:

Net sales = gross sales − sales returns − sales allowances − sales discounts

What to include in the calculation

  • Gross sales: Total sales before sales deductions.
  • Sales returns: Refunds or credits issued when customers return merchandise.
  • Sales allowances: Price reductions or credits when a customer keeps merchandise, such as an adjustment for a product issue.
  • Sales discounts: Discounts the business records as reductions from sales.

The IRS says customer credits for returned merchandise and other sales allowances are deducted from gross sales when calculating net sales. The SEC’s investor guide likewise describes net revenues as gross revenues less discounts, returns, and allowances (IRS Publication 334 (2025); SEC, Beginners’ Guide to Financial Statements).

Calculate net sales with a worked example

Suppose a business reports $10,000 in gross sales for a period, with $400 in returns, $100 in allowances, and $200 in discounts:

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Item Amount
Gross sales $10,000
Less: sales returns ($400)
Less: sales allowances ($100)
Less: sales discounts ($200)
Net sales $9,300

Calculation: $10,000 − $400 − $100 − $200 = $9,300. This example illustrates the arithmetic. Make sure each amount covers the same accounting period, and do not subtract a deduction again if the gross-sales figure you are using already excludes it.

Where net sales appear on an income statement

Net sales is revenue after sales deductions, not profit. To calculate gross profit, subtract cost of goods sold from net sales. The IRS’s example shows net receipts followed by cost of goods sold and then gross profit; the SEC guide describes the same general progression from revenues and deductions to gross profit (IRS Publication 334 (2025); SEC, Beginners’ Guide to Financial Statements).

How to handle sales tax

Do not automatically count sales tax collected for a government as the seller’s sales revenue. In a U.S. small-business recordkeeping example, the IRS calculates monthly net sales by reducing total receipts by sales tax imposed on customers and turned over to the state. Apply the reporting rules for your jurisdiction and accounting context; the IRS example appears in Publication 583 (12/2024), Starting a Business and Keeping Records.

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Further accounting practice

For examples of how sales, customer returns, and discounts are recorded, see OpenStax’s Principles of Accounting, Volume 1: Financial Accounting, section 6.7 appendix.

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