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Suzanne Somers helped make the ThighMaster a household name, and she said it changed her fortune. But no reliable public accounting in the sources cited here establishes how much she personally earned from it. The often-repeated figure near $300 million comes from multiplying a retail price by reported unit sales—not from verified personal income.
What is known about ThighMaster sales?
In a 2006 Inc. interview, Somers and her husband, Alan Hamel, said more than 10 million ThighMasters had sold. Somers repeated a similar claim in a 2020 Entrepreneur interview, saying, “We sold 10 million ThighMasters right out of the gate.” These are attributed sales claims; neither interview supplies audited sales records or a financial statement.
Somers was the product’s prominent television spokesperson. ABC News reported that inventor Josh Reynolds asked her to represent the ThighMaster on television. Somers described its effect by saying, “This changed my life. This changed my fortune.” That is her characterization of its impact, not a disclosure of her earnings.
Did Suzanne Somers make $300 million from the ThighMaster?
The figure comes from a simple price-times-units calculation, not a verified earnings total. In 2022, Inside Edition reported Somers saying, “I grew up poor. And I live a good life, $19.95 times 10 million, so kind of do the math.” The story gives a co-host’s calculation of $299,250,000.
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That arithmetic does not establish that every unit sold for $19.95, nor does it show how much of any sale went to Somers. It leaves out possible discounts, retailer and distributor shares, manufacturing and advertising costs, licensing terms, ownership shares, taxes, and other expenses. It is best understood as an illustrative gross-price calculation, not company revenue, profit, or her personal wealth.
Why the endorsement label misses important context
The ThighMaster was a signature success, but it was not the only product-related commercial activity associated with Somers. The 2006 Inc. profile describes a licensing business with more than 500 Suzanne Somers products, including jewelry, cosmetics, prepared foods, cruises, and books. Hamel said they marketed the ThighMaster through infomercials; he also described later promoting Somers’s jewelry line on the Home Shopping Network.
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Product spokesperson work, licensing or ownership, and a paid endorsement are different arrangements. A separate example illustrates the distinction, but says nothing about ThighMaster compensation: an FTC complaint says Somers received $89,900 plus in-kind TA-65MD product for a 2012 segment on her show, where viewers were not told it was paid advertising. That payment concerned a different product and cannot be used to estimate her ThighMaster earnings.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What can be concluded about her earnings?
The available figures support a substantial commercial success story: Somers was closely associated with the ThighMaster, and she and Hamel reported sales of more than 10 million units. They do not establish her royalty rate, costs, net proceeds, or total personal earnings from the product. A precise claim that she made $300 million—or any other specific sum—from the ThighMaster goes beyond what these sources document.
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