The 2026 Toyota RAV4 starts at $31,900 for the LE hybrid FWD before dealer processing and handling. Its listed trims reach $43,300 for the Limited. That puts the RAV4 above Hyundai’s $29,700 gasoline Tucson starting MSRP, while a destination-inclusive comparison published by the Associated Press placed the RAV4 at $33,350 versus $32,370 for a base Honda CR-V. Those headline numbers are not perfectly like-for-like: every 2026 RAV4 is hybrid, while the cheapest Tucson and CR-V configurations use gasoline powertrains.
2026 Toyota RAV4 prices by trim
Toyota lists the following U.S. manufacturer’s suggested retail prices for the 2026 RAV4. These are MSRPs, not transaction prices or out-the-door totals.
| Trim | Listed starting MSRP | What the figure excludes |
|---|---|---|
| LE | $31,900 | Dealer processing and handling, taxes, title, license, destination or freight, options and dealer-installed equipment |
| SE | $34,700 | Relevant fees and local charges |
| XLE Premium | $36,100 | Relevant fees and local charges |
| Woodland | $39,900 | Relevant fees and local charges |
| XSE | $41,300 | Relevant fees and local charges |
| Limited | $43,300 | Relevant fees and local charges |
Toyota describes the $31,900 LE as a hybrid FWD model and says its starting MSRP excludes the dealer processing and handling fee. Toyota’s consumer site also asks shoppers to enter a ZIP code for local offers, so inventory and incentives can change the amount available in a particular market.
How the RAV4 compares with its closest rivals
The table below keeps each manufacturer’s stated fee basis visible. A lower number does not automatically mean a lower price for an equivalent vehicle because engine, drivetrain, equipment and included charges differ.
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| Vehicle and configuration | Published starting figure | Fee basis | Powertrain context |
|---|---|---|---|
| 2026 Toyota RAV4 LE | $31,900 | MSRP; Toyota says dealer processing and handling are excluded | Hybrid FWD; all 2026 RAV4 models are hybrid |
| 2026 Hyundai Tucson | $29,700 | MSRP; freight, tax, title and license excluded | Base model has a 187-hp 2.5-liter gasoline four-cylinder |
| 2026 Honda CR-V | $32,370 | $32,370 including destination, in an Associated Press/Edmunds comparison published December 3, 2025 | Base CR-V is not the comparable hybrid; the least expensive CR-V hybrid was reported at $37,080 |
| 2026 Mazda CX-5 | Not stated for a specific trim in the available announcement | Mazda says destination and handling are $1,495, or $1,540 in Alaska, added to MSRP | Confirm the exact engine, drivetrain and trim before comparing |
| 2026 Subaru Forester | Not stated here | Subaru publishes starting prices in its 2026 trim-comparison PDF; verify the PDF’s fee footnote | Use the same trim and drivetrain basis as the RAV4 comparison |
Is the RAV4 more expensive than the Honda CR-V?
On the same destination-inclusive basis reported by the Associated Press and Edmunds, the 2026 RAV4 was listed at $33,350 and the 2026 CR-V at $32,370. That is a $980 difference in the published figures. The comparison was published December 3, 2025, so current pricing, incentives and inventory should be checked before signing a deal.
The more important qualification is powertrain. Toyota’s 2026 RAV4 lineup is hybrid-only, whereas the least expensive CR-V is gasoline-powered. The same comparison reported the least expensive CR-V hybrid at $37,080, making the RAV4’s entry price lower than that hybrid CR-V figure, although trim equipment and destination treatment still need to be matched.
Rank #2
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- Non-Slip Defense: Raised edges trap spills and reduce slippage. Custom clips securely lock car floor mats in place, while the backrest mat fastens with hook-and-loop for a snug fit
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Is the Hyundai Tucson cheaper?
Hyundai lists a $29,700 starting MSRP for the 2026 Tucson, $2,200 below the RAV4’s $31,900 LE MSRP. That is not an exact savings claim because Hyundai excludes freight, tax, title and license, while Toyota’s stated caveat specifically excludes dealer processing and handling and local charges may differ.
The base Tucson is a gasoline model with a 187-hp 2.5-liter four-cylinder. Hyundai estimates 25 city/33 highway/28 combined mpg with FWD and 24/30/26 with AWD. Comparing that vehicle directly with a hybrid RAV4 mixes powertrains as well as fee bases; a fair shopping decision should compare similarly equipped hybrid or gasoline configurations.
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What about the Mazda CX-5 and Subaru Forester?
Mazda CX-5
Mazda’s January 13, 2026 pricing announcement identifies a destination and handling charge of $1,495, or $1,540 in Alaska, in addition to MSRP. The available pricing information does not establish a specific CX-5 trim MSRP for a defensible head-to-head table, so obtain the exact model/trim price and add the applicable destination charge before ranking it against the RAV4.
Subaru Forester
Subaru provides 2026 Forester starting prices in an official trim-comparison PDF. The published extract does not establish enough of that table to quote an exact figure responsibly. Check the PDF, identify whether its number includes destination, and match trim and drivetrain before comparing it with the RAV4 LE.
Rank #4
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- UPGRADED TPE MATERIAL : 2025 Toyota Rav4 floor mats made of TPE (thermoplastic elastomer), recyclable & Odorless & Sturdy, designed to withstand wear and tear in all weather conditions
- ALL-WEATHER PROTECTION : These 2024 Toyota Rav4 Hybrid floor mats features deep groove design effectively blocks mud and water from entering the vehicles. The convex edge fits snugly on the vehicle sill edge, creating an effective protective barrier to keep the interior clean and safe. Whether it is wet snow, soft beach, rainy weather or dusty environment, it can provide excellent protection
- EASY TO CLEAN : That 2019 Toyota Rav4 floor mats feature press-fit snaps that attach quickly connect to factory floor hooks, easy installation and removal; Waterproof and easy-to-clean TPE material allows for quick and easy cleaning with a gardening water gun or rag
- PACKAGE CONTENTS : The Package 4-PCS set of this Toyota Rav4 car floor mats includes 1-PCS front floor liners & 1-PCS rear floor liner & 1-PCS Trunk Mat（Note: Kindly remove old floor mats before installing new floor liners）
How to make an apples-to-apples price comparison
- Choose the comparison basis. Start with every vehicle’s pre-destination MSRP, or use destination-inclusive prices for every vehicle. Do not mix the two in one ranking.
- Match powertrain and drivetrain. Note that the RAV4 is hybrid-only. A gasoline Tucson or base CR-V may be cheaper but is not the same configuration.
- Match equipment. Compare safety technology, all-wheel drive, seating and convenience features at the trim level you would actually buy, rather than assuming a lower base price has equivalent equipment.
- Add unavoidable charges. Include destination or freight, dealer processing or documentation, taxes, title, license, regional fees, options and dealer-installed accessories.
- Request local written quotes. Toyota directs shoppers to ZIP-code-based offers, and local inventory and incentives can change the selling price. Ask each dealer for an itemized buyer’s order.
- Separate price from value. A starting MSRP is not an average transaction price or a statistical measure of affordability. Judge fuel costs, financing, equipment and expected ownership costs separately.
What the listed RAV4 range means for a budget
The $11,400 spread between the $31,900 LE and $43,300 Limited covers six listed trims before fees and options. Moving up the range should be treated as an equipment and configuration decision, not simply as a way to obtain a lower or higher market price. A buyer who needs only the hybrid powertrain may find the LE is the relevant benchmark; a buyer seeking the Woodland, XSE or Limited should compare those trims with similarly equipped rivals rather than with each rival’s cheapest gasoline model.
Quick Recap
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Questions to verify before buying
- Is the quoted RAV4 price the advertised MSRP or the dealer’s selling price?
- Is destination or freight included, and how is the dealer processing or documentation fee calculated?
- Which trim, drivetrain and powertrain are included in the quote?
- Are taxes, title, license, accessories or protection packages added?
- Is the offer tied to financing, a trade-in, residency, military status or another qualification?
- Does the quote reflect a current vehicle in stock, and when does the incentive expire?
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
