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The Finance Base
2024 election

Trump’s America First NFT Cards: The 2024 Offer and Its Crypto-Voter Context

Announced August 27, 2024, Trump’s America First NFT cards cost $99 each. The offer came amid campaign outreach to crypto users, but sales figures do not show an effect on voters.

By TheFinanceBase Team 4 min read
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Donald Trump announced his America First NFT trading-card collection on August 27, 2024, while presenting himself as a crypto-friendly candidate. The digital cards cost $99 each; buyers who purchased at least 15 in one transaction—$1,485 at the reported launch price—were offered a physical card containing part of the suit he wore in his June 2024 debate with Joe Biden. The campaign had separately announced that it would accept cryptocurrency donations in May. Those moves show political outreach to crypto users, but the available reporting does not establish that the cards changed anyone’s vote or turnout.

What Trump’s America First NFT collection offered

The collection was announced on August 27, 2024, making this a historical campaign-era offer rather than a new 2026 launch. The Guardian reported that it featured 50 new images of Trump, including images of him dancing and holding bitcoins. Each digital card cost $99 at launch. The Guardian’s August 27 report described the offer and quoted Trump’s promotional video.

Buyers who purchased at least 15 cards in a single transaction—$1,485 at the reported $99 price—were offered a physical trading card containing part of the suit Trump wore during the June 27, 2024 presidential debate with Joe Biden. Trump said five of the physical cards would be randomly autographed. These were terms of the reported launch offer, not a current price list.

The issuer’s official terms describe a physical-card and sneaker package tied to a single-transaction purchase of 15 NFTs. The collection page and terms also display multiple packages and bonuses, and may change over time; they include references to past events. They should not be read as a definitive record of every August 2024 offer detail.

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How Trump linked the cards to crypto-friendly politics

In the promotional video reported by The Guardian, Trump said, “You know they call me the crypto-president,” then added, “I don’t know if that’s true or not but a lot of people are saying that.” He directed viewers to the collection site after urging them not to miss out. The language connected the collectible promotion to his crypto-friendly image, but it does not by itself demonstrate that NFT buyers were voters or that the pitch influenced their political choices.

That promotion came after a separate campaign move. On May 21, 2024, the Trump campaign said it would begin accepting cryptocurrency contributions. The Associated Press described the effort as an attempt to build a “crypto army” and appeal to crypto-friendly voters, including young men it characterized as increasingly likely to dabble in digital assets. AP reported that eligible donors could use crypto assets accepted through Coinbase, listing Bitcoin, Ether, USDC, Shiba Inu and Dogecoin. AP’s May 21, 2024 report also quoted Coinbase spokeswoman Julia Krieger saying “crypto is nonpartisan and moves money forward because it’s cheaper and faster,” and that Coinbase was open to all candidates that election season.

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What early sales figures do—and do not—show

On August 29, 2024, The Block reported that on-chain data showed more than 22,000 Polygon sales worth more than $2.17 million at a $99 mint price in the first day of sales reporting. The Block said those sales represented 6% of a potential supply of 360,000 NFTs. These are dated launch-period figures attributed to the outlet and its cited on-chain data; the potential supply is not the number sold, and it should not be used to infer realized revenue from the full collection. The Block’s August 29 report gives the snapshot.

The Block said the cards were not then tradable on secondary markets until January 31, 2025. The issuer’s later FAQ says holders may, at their own risk and subject to negotiated terms, have the ability to trade or sell on Polygon-compatible NFT marketplaces beginning that date. That restriction was tied to a specific date; it is not evidence of current trading volume, a current market price, or liquidity.

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Who the issuer says is behind the products

The issuer says the cards and physical-card and sneaker offerings are for individual enjoyment, not investment, and are not political or connected to a political campaign. Its support page says NFT INT LLC and 45Footwear LLC are not owned, managed or controlled by Trump, the Trump Organization, CIC Digital LLC, or their respective principals or affiliates. The page says the entities use Trump’s name, likeness and image under a paid license from CIC Digital LLC. These are statements from the issuer, not independent verification of every payment flow or of broader financial relationships. The issuer’s FAQ and support page provide its stated terms and relationship disclosures.

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What the available evidence says about voters

The collection’s crypto-positive marketing and the campaign’s earlier decision to accept crypto donations establish a political positioning strategy, not an electoral result. The reporting cited here does not measure whether the NFT promotion persuaded, mobilized or otherwise changed the behavior of crypto-interested voters, nor does it establish an effect on voting or turnout. Early sales counts show purchases recorded on-chain; they do not identify buyers’ voting behavior.

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