Eighteen Loans Warehouse employees are aiming to walk six million steps during October 2026 in a virtual journey from Watford to Lapland and back. The fundraiser is intended to help buy Christmas presents for children supported by local charities and organisations, including Noah’s Ark Children’s Hospice. Donations are being requested through the team’s Christmas Delivery page on JustGiving.
What is the Loans Warehouse Lapland challenge?
Loans Warehouse, a specialist finance advice firm based in Watford, launched the month-long team fundraiser on 1 October 2026. The 18 participating employees plan to log their steps using the StepUp app and share progress during the month, according to Mortgage Solutions and a Loans Warehouse press release published by Cherry plc.
The original idea was a roughly three-million-step virtual walk from Watford to Lapland. After 18 employees signed up, the team doubled its goal to six million steps to represent the return journey with presents brought back to Watford.
How many steps is the team targeting?
The figures below are targets reported by Loans Warehouse, not independently verified completed step totals. The challenge lasts 31 days, covering October 2026.
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| Target | Reported figure |
|---|---|
| Combined team total | 6,000,000 steps |
| Team average per day | 193,546 steps |
| Average per participant for October | Approximately 333,333 steps |
| Average per participant per day | 10,752 steps |
The daily team figure is a reported target. Individual totals may differ; the company’s stated per-person daily average gives a sense of the pace each participant is being asked to maintain.
Who will benefit from the fundraiser?
Loans Warehouse says the money raised will help buy Christmas presents for children supported by local charities and organisations. Noah’s Ark Children’s Hospice is named among them, but the available reports do not identify it as the sole beneficiary or provide a complete list of organisations.
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The reports do not specify how gifts or funds will be allocated, how many children will receive presents, or how much has been raised so far. No final fundraising total or completed step count has been reported in the coverage.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How can you donate?
Donations are welcomed in any amount through the Loans Warehouse Christmas Delivery fundraising page on JustGiving. The appeal is aimed particularly at lenders, introducers, networks, partners, suppliers and friends in the mortgage and specialist finance sector.
The organisers say a £50 donation can help buy a child a Christmas present. That is their suggested contribution, not a requirement to give; the campaign welcomes donations of any size.
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