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The Finance Base
Aura

Aura Raised $200 Million in 2021 at a $2.5 Billion Valuation

Aura’s October 2021 Series F valued the consumer-security company at $2.5 billion post money. Here are the investors, reported customer figures, and limits of what a valuation can tell consumers.

By TheFinanceBase Team 2 min read
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Aura announced a $200 million Series F in October 2021 at a $2.5 billion post-money valuation. Madrone Capital Partners led the round, which brought the company’s reported total funding to $650 million. The financing figures describe an investor valuation at that time—not evidence that Aura prevents fraud or identity theft.

What Aura raised and what the valuation means

SecurityWeek reported on October 21, 2021, that Burlington, Massachusetts-based Aura raised $200 million in Series F financing at a $2.5 billion post-money valuation. The post-money figure is the company’s valuation after the new investment was included. SecurityWeek said the round brought reported cumulative funding to $650 million. SecurityWeek’s financing report is the source for those round figures.

A valuation is a price investors assign to a company in a financing transaction. It can reflect expectations for growth and the market opportunity, but it is not a security rating: it does not measure fraud prevented, identity-theft cases resolved, breach rates, or customer satisfaction.

Who invested in the Series F

Madrone Capital Partners led the financing. TenEleven Ventures, General Catalyst, WndrCo, Warburg Pincus, and Accel also participated, according to SecurityWeek. Jamie McJunkin, founder and general partner at Madrone Capital Partners, said: “Aura identified that gap in the market and delivered a simple solution to protect users online.”

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What Aura’s consumer-security service covered

At the time of the financing, Aura described its offering as an all-in-one consumer-security service spanning identity-theft protection, financial-fraud protection, and device and network protection. That description indicates the categories the company said it covered; the financing report does not establish how effective each protection was or provide comparative results against other services.

Customer and revenue figures reported in 2021

Reports published around the financing gave different customer counts, which should be kept distinct rather than combined:

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Source and date Reported customers Reported revenue
SecurityWeek, October 21, 2021 More than 1 million worldwide Annual revenue above $220 million
Yahoo Finance, October 2021 More than 1.7 million Revenue run rate above $220 million

The reports use different customer figures and describe revenue differently: annual revenue versus a revenue run rate. These are contemporaneous company-scale figures, not current operating metrics.

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How Aura began and what the funding was meant to support

Aura was founded in 2017 as iSubscribed and adopted the Aura name in 2019. SecurityWeek reported that the company planned to use the Series F proceeds to accelerate growth, including engineering and go-to-market expansion involving 200 employees. That was a stated expansion plan, not a report that 200 people had already been hired.

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  • Enhanced motion detection — Be alerted to motion faster from your smartphone with dual-zone, enhanced motion detection.
  • Person detection — Get alerts when a person is detected with embedded computer vision (CV) as part of an optional Blink Subscription Plan (sold separately).

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