Recommended Free Tools
For a straightforward AI face swap, start with a tool that explicitly offers video face swapping: CapCut describes an upload-and-generate workflow. For a more flexible edit that replaces a person or other elements in existing footage, Runway’s Edit Studio is a separate, broader option—not a documented dedicated face-swap control. In either case, use a person’s likeness only with permission, review the full result, and check the rules of the platform where you plan to post it.
Choose a dedicated face-swap tool or a broader video editor
| Option | What the official guidance describes | Best fit |
|---|---|---|
| CapCut video face swap | Upload media and generate a video face swap. CapCut markets the feature for entertainment, marketing, and social content; its performance claims are vendor statements, not independent test results. | A direct attempt at a face swap using a dedicated feature. |
| Runway Edit Studio | Choose a keyframe and prompt an edit. The guide describes character replacement and edits across a single shot or sequences up to 30 seconds. It presents a broader editing workflow, not a dedicated face-swap control. | Prompt-based changes to a person or other elements in existing footage. |
These are different workflows, not interchangeable versions of the same feature. Prices, regional availability, plan limits, and whether the relevant feature is free are not established by the cited pages; check the live product interfaces before choosing.
Prepare the footage and reference image
Runway’s reference-media guidance recommends a clear, well-lit image in which the face is visible and unobstructed. It also recommends stable footage, noting that steady motion is more conducive to clean results than shaky clips or rapid cuts. These are Runway recommendations; they should not be assumed to describe CapCut’s input requirements.
Before uploading, decide what the finished video needs to show and choose footage that gives the face enough visibility to assess the result. Do not use a reference merely because it is publicly available: permission to depict the person matters.
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Generate the edit and inspect the whole clip
CapCut: upload, then generate
- Open CapCut’s current video face-swap feature and follow the live interface to upload the video and any requested reference media.
- Generate the result using the controls currently shown. The product page describes an upload-and-generate process but does not establish stable media limits or detailed controls.
- Play the complete output before exporting. Check facial alignment, expressions, lighting continuity, transitions between shots, and visible artifacts.
Runway: select a keyframe and prompt an edit
- Open Edit Studio and follow the current guide to select a keyframe.
- Describe the intended change in a prompt, then generate the edit using the available mode.
- Review every affected frame and the full sequence. Runway’s documentation and available modes can change, so consult the current guide rather than assuming a feature or limit remains available.
For either path, treat the generated video as a draft, not a finished deliverable. Look for changes in identity or appearance from frame to frame, mismatched expressions, lighting that shifts unnaturally, and artifacts around the face or edges. Rework or discard a result that misrepresents someone or does not meet your intended use.
Check consent, privacy, and service rules before uploading
Runway’s reference-media guidance puts it plainly: “Rights and consent: only use references of people you have permission to depict.” Its usage policy also prohibits using another person’s image, video, or audio without permission, and prohibits characters based on the face or voice of anyone under 18. Those are Runway’s service rules, not a statement of universal law.
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CapCut’s AI safety guidance advises checking uploads for private, personal, or confidential information and reviewing generated material before sharing. Do not upload sensitive footage unless the service’s terms and handling are acceptable for that material. The cited guidance does not establish retention periods or privacy practices for every plan, so consult the current terms for your account and region.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Label the video according to where you will publish it
TikTok’s AI-generated-content guidance identifies a substantial alteration to a person’s appearance—including a face swap that makes the original person no longer recognizable—as a case relevant to labeling. The guidance notes an exception for certain content made only with TikTok effects that TikTok automatically labels. Check the full, current rule for the specific upload; this is TikTok guidance, not a rule that can be applied to every platform.
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For commercial publication, Runway’s commercial-use guide discusses permission for recognizable faces, voices, or likenesses, disclosure, and platform rules. It is vendor educational material rather than legal advice. Consider the applicable jurisdiction, contracts, and destination platform’s current policies before publishing commercial work.
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