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Interana Raises $20 Million in 2015 Series B Led by Index Ventures

Interana’s January 2015 Series B raised $20 million, with Index Ventures leading a group of new and existing investors. The company planned to use the funds to develop its product and expand enterprise sales and marketing.
From TheFinanceBase Team2 min to read
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Interana announced a $20 million Series B on January 21, 2015, led by Index Ventures. The financing was intended to help the event-analytics startup expand its enterprise business through product development and go-to-market work.

Who invested in Interana’s Series B?

Fenwick & West’s January 21, 2015 transaction announcement named Index Ventures as lead investor. New investors were AME Cloud Ventures, Harris Barton, and Mike Olson; existing investors Battery Ventures, Data Collective, and Fuel Capital also participated. Index Ventures general partner Mike Volpi was to join Interana’s board. Fenwick & West’s announcement

How much had Interana raised in total?

VentureBeat reported that the Series B brought Interana’s total funding to $28.2 million. That is the cumulative amount reported after this 2015 round, not a current valuation or a measure of the company’s performance. VentureBeat’s January 2015 coverage

What did Interana’s analytics software do?

Interana was presented as an event-based analytics company. Its software was designed to let teams examine customer behavior and product usage across event data, such as clickstreams, over time. The point was to investigate questions like “Why did page views increase this week?” by exploring changes in event data, rather than relying only on a predefined report. VentureBeat

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Fortune reported that early customers included software company Asana and the Silicon Valley division of telecommunications operator Orange. Those were customers identified in 2015 coverage; they should not be taken as a current customer list. Fortune’s January 2015 report

How did Interana plan to use the money?

The financing announcement said Interana planned to extend its reach into enterprises through product development and go-to-market strategies. Fortune added that the company intended to build its sales and marketing capacity, expand product-development resources, and develop more proof-of-concept installations. These were plans announced at the time of the round, not confirmed outcomes. Fenwick & West · Fortune

What did company and investor leaders say?

Fortune quoted Index Ventures general partner Mike Volpi describing Interana’s approach as bringing together parts of a product that are often separated into different silos. Interana CEO Ann Johnson told Fortune, “We want to eliminate long hallway discussions, and make it easier for people to get things done.” These remarks expressed the investment thesis and company aspiration in 2015; they are not independent evidence of measured results. Fortune

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What is known about Interana now?

The contemporaneous reports establish the financing, product positioning, and plans announced in January 2015. They do not establish whether Interana still operates, whether its software remains available, or its present ownership or support status.

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