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Google prices out Cloud SQL services for App Engine customers: What changed in 2012

In 2012, Google ended Cloud SQL’s limited free beta for App Engine developers. Here are the reported historical prices, package allowances and what remains unknown about the impact.
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Google Cloud SQL was free only as a limited beta for App Engine developers. In May 2012, Google announced that the beta would remain free through June 12, 2012; continued use after that date required billing information and incurred charges. The available reporting establishes a move to paid service, but not how many customers left or whether any measured group was priced out.

What Google changed in 2012

BetaNews reported on May 11, 2012, that Cloud SQL had been in a limited free beta since the previous October. Developers could continue using it without charge through June 12. After that date, Google required billing information for continued use.

The change introduced two ways to pay for Cloud SQL: variable charges based on instance use, storage and I/O, or a daily package with defined resource allowances. The figures below are historical prices reported for Google’s 2012 announcement, not current Cloud SQL rates.

How much did Google Cloud SQL cost in 2012?

Charging approach 2012 reported price What it covered
Instance usage $0.10 to $0.88 per instance hour Rate varied by database type
Storage $0.24 per gigabyte Stored database data
I/O $0.10 per million requests Database input/output requests
Smallest daily package $1.46 per day 0.5 GB RAM, 1 GB storage and 850,000 I/Os per day
Largest daily package $11.71 per day 4 GB RAM, 10 GB storage and eight million I/Os per day

These amounts come from the contemporary BetaNews report. They describe the announced 2012 billing structure and should not be used as a present-day estimate. The report does not provide a complete current-equivalent calculation or establish all overage rates for the packages.

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Usage billing versus daily packages

Variable usage charges

The usage-based option tied the bill to three reported dimensions: instance time, storage and I/O volume. That structure could suit an application with light or irregular demand, because the bill followed measured consumption. It also made the monthly total less predictable: a larger database, more running time or more requests increased the charge.

Daily packages

The packages exchanged that variability for a stated daily allowance. The smallest reported package cost $1.46 per day and included 0.5 GB of RAM, 1 GB of storage and 850,000 I/Os per day. The largest cost $11.71 per day and included 4 GB of RAM, 10 GB of storage and eight million I/Os per day.

Choosing between the models therefore depended on an application’s resource pattern. A package offered a known daily price within its allowance, while usage billing exposed the customer to the actual instance, storage and I/O totals. The source report does not specify every charge that applied when a package’s allowance was exceeded.

When did Google Cloud SQL stop being free?

It did not become paid immediately when the announcement appeared. The reported cutoff was June 12, 2012. Free access continued through that date because Cloud SQL was still operating as a limited beta until then; continued use afterward required billing information.

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Did the change actually “price out” App Engine customers?

“Prices out” is an editorial characterization of the transition, not a measured finding in the available reporting. The sources confirm that Google introduced fees after a free beta, but they do not quantify customer losses, migrations or the share of developers who could no longer afford the service.

The report also quoted Joe Faith, identified there as a Cloud SQL team member, describing work on the service: “Since launch, we’ve been busy working on improving the performance, and adding features like scheduled backups and multihoming to increase availability and improve performance”. The report gives no more specific role for Faith and does not include a primary Google pricing announcement confirming the quotation.

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How this relates to Cloud SQL today

Google now describes Cloud SQL as a fully managed relational database service for MySQL, PostgreSQL and SQL Server. Current Google documentation also says applications on App Engine use Cloud SQL for database storage, so the 2012 billing change should not be read as the removal of App Engine compatibility.

Today’s price depends on the deployment chosen rather than the 2012 beta schedule. Google identifies factors including:

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  • Database engine and Cloud SQL edition
  • CPU and memory sizing
  • Storage configuration
  • Region and data location
  • Outbound network traffic
  • IP address use
  • Whether a customer selects a one-year or three-year commitment

A reliable current estimate therefore requires an engine, edition, region, configuration and usage assumptions. The 2012 figures cannot supply those inputs and should not be presented as today’s Cloud SQL prices.

What the historical announcement means for readers

  • The free period was a limited beta, not a permanent free tier.
  • The transition date reported in 2012 was June 12, after which billing information was required for continued use.
  • Google offered both metered charges and daily packages, with the historical examples shown above.
  • No source here proves how many App Engine customers were forced to leave or changed providers.
  • Current Cloud SQL pricing must be evaluated from the selected engine, edition, region, resources, networking and commitment terms.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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