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Why Trump’s $TRUMP Token Fell After Melania’s $MELANIA Launch in January 2025

Contemporary coverage reported that $TRUMP fell more than 40 percent around $MELANIA’s January 19, 2025 launch, but timing alone does not prove cause.

By TheFinanceBase Team 2 min read
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When Melania Trump launched the $MELANIA meme token on January 19, 2025, contemporaneous coverage reported that Donald Trump’s $TRUMP token had fallen by more than 40 percent. The timing linked the two events in the news, but it does not establish that the launch alone caused $TRUMP’s decline. This is a historical account, not a current price update.

What happened on January 19, 2025?

Melania Trump’s $MELANIA token launched on January 19, 2025. Around the same time, reports described a sharp drop in Donald Trump’s $TRUMP token. The Daily Beast’s January 19 coverage, updated January 20, reported a decline of more than 40 percent, citing Forbes. Forbes’s January 19 headline also described $TRUMP as crashing back, but its article page was not directly accessible for verification.

The more-than-40-percent figure is a report about that period, not a live or enduring measure. The available coverage does not establish the exact intraday prices, exchange, timestamp, or calculation method behind it.

Did $MELANIA cause $TRUMP to crash?

The launch and reported decline happened close together, and contemporary coverage framed the launch as a shock to the market. That sequence supports a temporal association, not proof of sole causation. The available reporting does not establish how much of the move, if any, was attributable to $MELANIA rather than other market activity or factors.

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For that reason, the most defensible answer to “Why did Trump’s meme coin crash after Melania launched her coin?” is that the reported sell-off coincided with the launch, but the evidence cited here does not determine why traders sold or isolate the launch’s effect.

What the $TRUMP issuer disclosed about tokens and ownership

GetTrumpMemes.com, the official $TRUMP site, describes the token as a fungible crypto asset and says 200 million tokens were available on day one, with the total growing to 1 billion over three years. The site also says affiliated entities CIC Digital LLC and Fight Fight Fight LLC collectively own 80 percent of the tokens, subject to a three-year unlocking schedule. These figures are issuer disclosures, not independent verification or a forecast of price impact.

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The site states that the tokens are intended to express support for and engagement with the ideals and beliefs associated with the $TRUMP symbol and artwork, rather than to be an investment opportunity, investment contract, or security. That is the issuer’s stated position; it does not by itself establish how a buyer should assess the token’s risks or legal status.

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What this event does—and does not—tell investors

The January 2025 episode shows that the launch of another politically branded meme token coincided with a steep reported move in $TRUMP. It does not provide a reliable basis for inferring a present-day price, predicting future performance, or attributing the decline to one event. Both the historical percentage report and the token-allocation details should be read with their sources and time frames in view.

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