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Twitter Officially Launches Super Follows: How the Paid Tweet Subscription Worked

By TheFinanceBase Team 6 min read

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Twitter launched Super Follows on September 1, 2021, letting selected creators charge a recurring monthly fee for subscriber-only tweets and other exclusive access. The original price choices were $2.99, $4.99, and $9.99 per month. Super Follows was later relaunched under X as Creator Subscriptions, now generally called X Subscriptions—so “Super Follows” is a historical name, not a separate current Twitter product.

What were Twitter Super Follows?

Super Follows was Twitter’s paid membership feature for creators. A normal follower could continue viewing a creator’s public posts, while a paying subscriber received bonus content, closer interaction, and a visible subscriber badge.

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It was a recurring subscription—not a tip jar and not a pay-per-tweet system. The creator’s public account remained important for discovery, while the subscription added a paid layer for the most engaged followers. Twitter positioned the feature alongside other monetization experiments such as Tip Jar and Ticketed Spaces.

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When did Twitter launch Super Follows?

  • February 25, 2021: Twitter announced Super Follows as part of a broader plan for subscriptions and audience funding.
  • June 2021: Twitter began accepting applications for early access.
  • September 1, 2021: Twitter officially introduced Super Follows and began expanding access beyond the initial test group.
  • April 2023: X said the Creator Subscription Program, previously called Super Follows, had been relaunched under its new branding.

The original launch announcement is available in Twitter’s product post. The initial rollout was limited, with early testing focused on a small group that included U.S.-based creators.

How Super Follows worked

  1. A creator applied or joined the waitlist.
  2. Twitter reviewed the account and, if approved, enabled the feature.
  3. The creator selected one of the available monthly price points.
  4. The creator promoted the benefits to followers.
  5. A follower tapped the Super Follow button on the creator’s profile and subscribed through Twitter’s payment flow.
  6. The subscriber received access to eligible exclusive content and a Super Follower badge.

Super Follower badges appeared beside subscribers’ names when they replied, making their status visible in conversations. Subscriptions were designed to renew monthly, although subscribers could manage or cancel them through the relevant purchase platform.

What could creators offer?

Subscriber-only tweets were the initial core benefit. Twitter also described possible uses such as:

  • Bonus tweets and behind-the-scenes material
  • Early previews
  • Specialized advice
  • Subscriber-only conversations
  • Exclusive communities or discussions

Twitter’s launch materials also mentioned future possibilities including subscriber-only Spaces, newsletters, multiple subscription tiers, and anonymous subscriptions. Those were proposed extensions, not a guarantee that every creator received every feature at launch. The practical value depended on whether a creator could consistently provide something more useful, timely, or personal than the public feed.

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What did Super Follows cost?

At launch, creators could choose among three monthly prices:

2021 launch price What it meant
$2.99 per month Lower-friction entry tier
$4.99 per month Mid-range subscription
$9.99 per month Higher-priced access tier

These were the original 2021 price points in U.S. dollars. They should not be treated as a guaranteed universal price menu for X Subscriptions in 2026. X’s current documentation says creators choose from price points made available in Creator Studio.

How much could creators earn?

Twitter originally said creators could receive up to 97% of revenue after in-app purchase fees until reaching $50,000 in lifetime earnings across applicable Twitter monetization products. After that threshold, Twitter’s share could rise to as much as 20% of future earnings.

Current X documentation uses more qualified language: creators can earn up to approximately 97% of gross subscription revenue after applicable deductions, while the Creator Dashboard says post-threshold payouts can be up to 90% after in-app purchase fees. Deductions may include:

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  • Apple or Google in-app purchase fees
  • Payment-processing costs
  • Refunds and cancellations
  • Chargebacks
  • Other applicable deductions

Therefore, “97%” is not the same as receiving 97% of the sticker price in cash. For example, 100 subscribers paying $4.99 would produce $499 in billed revenue before deductions. A 97% ceiling applied to that gross figure would be about $484.03, but the actual payout can be lower after app-store fees, processing costs, refunds, chargebacks, taxes, and other expenses. The creator must also account for the cost of any required X Premium subscription.

See X’s Creator Dashboard guidance and current creator subscription documentation for the applicable payout rules.

What happened after Twitter became X?

After Twitter became X, the company said in April 2023 that its Creator Subscription Program had been relaunched. The feature is now generally presented as Subscriptions or Creator Subscriptions, rather than Super Follows.

This naming change explains why searches for Super Follows may lead to X help pages. The underlying idea remains a recurring payment for exclusive creator access, but the eligibility rules, interface, availability, and economics are not necessarily the same as they were in 2021.

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How X Subscriptions work now

As of August 18, 2026, X says eligible creators can apply globally in countries supported by its payment provider. Subscribers can purchase through iOS, Android, or the web, subject to regional availability and payment support.

Current eligibility checklist

X’s current requirements include:

  • Being at least 18 years old
  • Having a complete profile and verified email address
  • Using two-factor authentication
  • Having an account active for at least three months
  • Posting recently and remaining in good standing under X’s rules
  • Maintaining an active Premium, Premium Business, or Premium Organizations subscription
  • Completing identity verification
  • Having a verified Stripe account for payouts
  • Having at least 2,000 active followers with Premium subscriptions
  • Having at least 5 million organic impressions during the previous three months

Meeting the thresholds does not guarantee approval. The follower requirement refers to active followers with Premium subscriptions, not simply the account’s total follower count. Likewise, the impression requirement specifies organic impressions during the prior three months.

Eligible creators can open X or Creator Studio, select Subscriptions, and submit an application. If approved, they configure the available price and benefits, connect Stripe, and publish the subscription page. The exact menu path can vary between the website and mobile apps.

What subscribers may receive

Current X Subscriptions may include:

  • Exclusive posts
  • A subscriber badge
  • A subscriber-activity tab for creators on iOS
  • A dedicated subscription link
  • Subscriber-only replies on public posts
  • Subscriber-only Spaces
  • Exclusive previews and other creator-defined perks

A creator’s posts can remain public while replies or other interactions are restricted to active subscribers. A subscription therefore does not necessarily make the entire account private.

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Super Follows versus other X monetization tools

Product Main mechanism Best understood as
Super Follows / X Subscriptions Recurring payment for exclusive access Membership
Tips Voluntary one-time payment Tip jar
Creator Revenue Sharing Payment based on qualifying engagement or advertising revenue Platform revenue share
Ticketed Spaces Paid access to a live audio event Event ticketing
X Premium Paid access to platform features User product and, for many monetization programs, a prerequisite

These programs should not be conflated. Subscription income comes from paying members; Creator Revenue Sharing uses a different eligibility system and payment calculation. X’s Premium documentation describes the separate user subscription.

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X Subscriptions versus Patreon and Substack

Option Strength Limitation Best fit
X Subscriptions Low-friction conversion from an existing X audience High eligibility threshold and dependence on X Creators with a large, active X-native audience
Patreon Dedicated membership hub with monthly and annual memberships Platform, payment-processing, currency-conversion, payout, and tax costs Creators building a broader membership business
Substack Strong newsletter and long-form publishing workflow Less suited to social-feed perks and subscriber-only replies Writers, journalists, analysts, and educators

Patreon says creators whose pages were published after August 4, 2025 are generally on its standard 10% platform-fee plan, in addition to applicable processing and other fees; details are listed in its creator-fees overview.

Substack’s official billing information lists card processing at 2.9% plus $0.30 per transaction and a 0.7% recurring billing fee. It supports creator-set monthly and annual subscription plans. Those economics may suit a paid publication better than a social membership. See Substack’s cost information.

Is X Subscriptions worth using?

It may fit when:

  • You already have a large, active X audience.
  • Your followers value frequent short-form updates, live conversation, or Spaces.
  • You can produce recurring benefits without making the public feed useless.
  • You meet X’s demanding audience and impression thresholds.
  • You accept X’s control over eligibility, moderation, payments, and discovery.

It may be a poor fit when:

  • You have fewer than 2,000 qualifying followers or 5 million recent organic impressions.
  • You mainly sell courses, files, merchandise, or long-form publications.
  • Your audience is spread across several platforms.
  • You need a portable email list or direct control of customer relationships.
  • You need flexible membership tiers or pricing outside X’s available options.
  • You do not want to pay for X Premium before earning subscription revenue.
  • You need predictable economics independent of X policy and product changes.

Before applying, define the recurring promise: for example, a fixed number of exclusive analyses each week, subscriber-only replies during a live event, or a regular private Space. A badge alone is rarely a durable reason to keep paying. Also calculate net revenue after platform deductions, taxes, Premium, Stripe, and the time required to deliver the benefits.

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Bottom line

Super Follows was Twitter’s September 2021 experiment in turning audience loyalty into recurring creator income. The launch offered $2.99, $4.99, and $9.99 monthly subscriptions for bonus tweets and exclusive access, with badges identifying paying followers.

Readers looking for the current product should search for X Subscriptions, not a standalone Super Follows tool. The modern version can be useful for an already-qualified X-native audience, but its high eligibility thresholds, Premium requirement, deductions, regional payment limits, and platform dependence make Patreon or Substack more practical for many smaller creators and publishers.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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