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CRN’s Most Powerful Women of the Channel 2025: What the Power 100 Recognizes

By TheFinanceBase Team 5 min read

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CRN’s 2025 Power 100 is an editorially selected group of 100 women executives at technology vendors and distributors. It is part of CRN’s broader Women of the Channel program, but it is not a numbered ranking from first to 100th. CRN selected the honorees for channel leadership, expertise, business influence and partner advocacy.

This is the 2025 class, not the latest edition. CRN has since published a 2026 Women of the Channel hub and successor Power 100. The original 2025 feature remains the authoritative directory for the award-year honorees.

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What is CRN’s Power 100?

The Most Powerful Women Of The Channel 2025: Power 100 is an annual CRN recognition list focused on women whose work helps technology partners build businesses, sell services, deliver solutions and work with vendors or distributors.

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CRN describes the Power 100 as an elite subset of its broader Women of the Channel program. The 2025 Power 100 covers executives working for vendors and distributors. “Powerful” is CRN’s editorial designation; it is not a measurement of compensation, wealth, corporate rank or independently audited market influence.

CRN says its editorial staff selected the class. The public feature does not disclose a scoring rubric, judging panel, acceptance rate or ranking formula. Accordingly, the list should be understood as a recognition class rather than an objective countdown.

Read CRN’s original 2025 Power 100 feature.

Power 100, Women of the Channel and Power 80

CRN list Who it covers 2025 size or scope
Women of the Channel The broader recognition program Nearly 1,700 women
Power 100 Selected executives at vendors and distributors 100 honorees
Solution Provider Power 80 Women working at solution-provider organizations 80 honorees

CRN also maintains a searchable Women of the Channel Databank. These categories should not be conflated: a Power 100 honoree is not necessarily part of the Solution Provider Power 80, and the Power 100 is not the entire Women of the Channel program.

See CRN’s 2025 Women of the Channel awards hub.

How the 2025 feature is organized

CRN organizes the Power 100 alphabetically by company rather than by influence or performance. Its navigation is divided into 1-E, F-K, L-O, P-S and T-Z. A company appearing multiple times has not thereby been placed above another company.

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Honorees identified in CRN’s 2025 directory

The following names and companies are drawn from the 2025 CRN feature. The original directory should be consulted for each honoree’s exact award-year title and the complete 100-person index.

Rank #2
Sale
Lean In: Women, Work, and the Will to Lead
  • TEDtalk 50 most powerful women seek challenges take risks
Executive Company
Lori Cornmesser 1Password
Jennifer Wadland Acer
Megan Flanagan Arctic Wolf
Tamara Ells; Candace Mehalko Arrow Electronics
Michelle Hodges Barracuda
Tara Fine; Laura McGregor Falko Broadcom
Tiffany Goddard Carahsoft Technology
Addie Finch Cato Networks
Jessica Reece Check Point Software Technologies
Elizabeth De Dobbeleer; Rhonda Henley; Shannon Leininger; Cassie Roach; Alexandra Zagury Cisco Systems
Michelle Hoover Cloudera
Christine McElduff; Corinne Shepard Cloudflare
Amanda Adams; Shannon Bodnar; Lisa Campbell CrowdStrike
Sabina Shaikh Databricks
Denise Millard Dell Technologies
Kate Woolley; Mary Coucher IBM
Jenni Flinders NetApp
Amy Kodl Snowflake
Caralyn Stern; Regina Vignone Sophos
Gretchen O’Hara Splunk, a Cisco company
Reyna Thompson; Laurie Mitchell TD Synnex
Michelle Welch WatchGuard Technologies
Kelly Allbright Wiz
Melissa Nacerino Zscaler

What the profiles emphasize

Across the feature, CRN’s profile descriptions focus on practical channel outcomes rather than generic leadership language. Recurring areas include:

  • Recruiting, expanding and managing partner ecosystems.
  • Partner enablement, training and certification.
  • Channel-program redesign and improved partner profitability.
  • Partner marketing, demand generation and channel-sourced pipeline.
  • More efficient quoting, contracting, billing and other partner operations.
  • Cloud, artificial-intelligence, cybersecurity and managed-services ecosystems.
  • Distributor relationships, public-sector sales and vendor-partner coordination.
  • Integrating partner programs after acquisitions or corporate combinations.

Examples of channel work highlighted by CRN

Acer: CRN says Jennifer Wadland’s work with the Accelerate VAR program helped increase revenue by more than 80 percent year over year.

Carahsoft: CRN says Tiffany Goddard’s profile included the addition of 200 new partners, 4,700 leads and revenue growth from $657 million to $778 million over 12 months.

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Cloudera: CRN highlights Michelle Hoover’s management of more than 1,000 partners and initiatives involving Anthropic, Google Cloud, Snowflake and Nvidia-related artificial-intelligence work.

Snowflake: CRN says Amy Kodl helped add more than 2,300 partners and expand a partner-built ecosystem.

Wasabi: CRN describes a channel program that reached more than 16,000 partners globally.

WatchGuard: CRN describes Michelle Welch’s Partner Accelerate Program as an invitation-only enablement initiative that had a waitlist during the year.

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These figures and descriptions are presented as claims reported in CRN’s profiles. Inclusion in the award does not independently audit or verify every company-reported metric.

Why the class matters to channel professionals

The list reflects how channel leadership increasingly extends beyond traditional sales management. The profiles connect executive work to partner economics, operational friction, ecosystem design and the ability to turn emerging technologies into repeatable partner offerings.

AI and cloud appear alongside cybersecurity and managed services, but a technology reference alone does not establish market leadership. Similarly, a partner-count or revenue figure describes the result highlighted by CRN; it does not prove that the executive caused every portion of that result or that the figure was independently audited.

The class also spans different types of responsibility. Honorees include leaders associated with sales, marketing, alliances, partner programs, distribution, operations and ecosystem development. Not every honoree is a C-suite executive, and the award-era title should not be silently replaced with a later job title.

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How to use the list accurately

  • Refer to these individuals as the 2025 Power 100 honorees or CRN’s 2025 Power 100 class.
  • Do not call the list a ranking from No. 1 through No. 100.
  • Preserve the title attached to the 2025 award when citing an honoree.
  • Attribute performance figures to CRN unless independently verified elsewhere.
  • Remember that employment, company ownership and titles may have changed since publication.

2025 is an archival edition

As of August 18, 2026, the 2025 Power 100 should be labeled as an archival award-year class. CRN has published a 2026 Women of the Channel hub with a successor Power 100. Readers looking for the current edition should use that 2026 source rather than treating the 2025 list as the latest class.

Frequently Asked Questions

Is CRN’s 2025 Power 100 ranked?

No. CRN presents it as an editorially selected class, organized alphabetically by company rather than ranked from first to 100th.

Is the Power 100 the same as Women of the Channel?

No. The Power 100 is a selected 100-person subset of the broader 2025 Women of the Channel program, which recognized nearly 1,700 women.

Is the Solution Provider Power 80 part of the Power 100?

No. It is a separate 80-person group recognizing women at solution-provider organizations, while the Power 100 focuses on vendor and distributor executives.

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Are the business figures in the profiles independently audited?

Not necessarily. Metrics should be attributed to CRN’s profile unless independently confirmed by an authoritative source.

Where is the current edition?

CRN’s 2026 Women of the Channel hub contains the successor 2026 Power 100.

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