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Outbyte Driver Updater FREEFix the driver behind crashes, sound loss and screen glitchesFind Drivers →Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Justin Timberlake and Jessica Biel joined Los Angeles beverage company PRODA as co-founders on October 13, 2026, in what the Los Angeles Times described as the couple’s first joint business venture. PRODA says the pair will help guide creative strategy, flavor innovation, product development and cultural partnerships as the company expands nationally. Financial terms, ownership stakes and any investment amount were not disclosed.
What Timberlake and Biel are doing at PRODA
PRODA announced Timberlake and Biel as additions to its founding team alongside existing co-founders and co-CEOs Matthew Postlethwaite and Jeff Church. Joey Gonzalez, executive chairman of Barry’s, was also named a co-founder.
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The announcement gives Timberlake and Biel an operating role rather than describing them only as celebrity endorsers. Their stated responsibilities cover four areas:
- Creative strategy for the brand
- New flavor development
- Product development
- Cultural partnerships
The company did not say how much either celebrity invested, what percentage they own, or whether they receive compensation beyond any ownership or commercial arrangements. The Los Angeles Times reported that those financial details were not provided.
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Why the partnership matters to the brand
PRODA launched in 2026 and is positioning itself between conventional soft drinks and protein shakes. Timberlake and Biel bring entertainment, media and consumer-brand experience that PRODA says it will use while pursuing national distribution. Their joint involvement also gives the startup a high-profile story at a time when carbonated protein drinks are competing for attention alongside established products such as Premier Protein and C4 Energy.
What PRODA protein soda is
PRODA describes its drink as a carbonated beverage built with a proprietary clear whey isolate matrix. The company says each 12-ounce can contains 10 grams of complete whey protein, zero sugar and all-natural ingredients.
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- Compact for travelling
| Product detail | PRODA’s published information |
|---|---|
| Serving size | 12 fluid ounces per can |
| Protein | 10 grams of complete whey protein per can |
| Sugar | Zero sugar, according to the company |
| Format | Carbonated protein soda |
| Protein source | Clear whey isolate matrix |
| Flavor count | Seven listed flavors |
The available evidence establishes the company’s label and marketing claims, not an independent nutrition audit or controlled taste test. Because the protein is whey-based, people with milk-protein allergies or those avoiding dairy should check the current ingredient and allergen statement before buying.
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PRODA flavors
PRODA’s official site lists seven flavors:
- Classic Orange
- Cherry Lime
- Strawberry Lemonade
- Lemon Lime
- Golden Apple
- Root Beer
- Shirley Temple
The range is designed around familiar soda and fruit profiles rather than the thicker, milkshake-like texture associated with many protein shakes. No independent source has published a side-by-side flavor or texture evaluation.
Where to buy PRODA and what it costs
The company says PRODA is available nationwide through Sprouts Farmers Market, Amazon and its own online store, drinkproda.com. Retail inventory, sellers, shipping charges and prices can change by location and date.
| Purchase route | Published information |
|---|---|
| Direct website | $39.95 for a 12-pack when the official site was checked |
| Case size | 12 cans per case |
| Shipping promotion | Free shipping on orders of two or more cases, according to the official site |
| Amazon | Listed by PRODA as a nationwide availability channel; live seller and price may vary |
| Sprouts Farmers Market | Listed by PRODA as a retail channel; store-level stock may vary |
At the published direct price, a 12-pack works out to about $3.33 per can before any applicable taxes. That calculation reflects the listed case price, not a guaranteed price at Amazon or in stores.
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Are Timberlake and Biel investors or endorsers?
Publicly, PRODA identifies them as co-founders. The announcement says they will participate in creative, flavor, product and partnership decisions, which goes beyond a standard endorsement description. However, the announcement and the Los Angeles Times report do not establish whether they supplied capital, how much equity they hold, or what their contractual compensation is. The most accurate description is that they are publicly announced co-founders with an active brand-building remit and undisclosed financial terms.
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How PRODA fits the protein-drink market
Traditional protein shakes typically emphasize a larger protein serving and a creamy texture. PRODA instead emphasizes carbonation, a soda-style drinking experience, zero sugar and portability. Its advertised 10 grams of protein per can may suit consumers seeking a lighter refreshment, but it is not equivalent to a higher-protein shake designed to provide a substantial portion of a post-workout protein target.
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- It can be a gift option
- Comes with secure packaging
- Helpful in various ways
Useful comparison points for shoppers include protein per serving, sugar, carbonation, texture, dairy allergens, flavor selection, price per can, retail availability and whether the drink is intended as an everyday beverage or workout-recovery product. Available reporting does not provide independent data to rank PRODA on taste, absorption, sales or nutritional performance.
What is known about PRODA’s growth claims
PRODA’s announcement calls the company “the #1 fastest-turning protein soda brand” in America and refers to explosive Amazon growth. Those are company claims. The Los Angeles Times reported that the announcement supplied no sales figures or independent data supporting the ranking.
No independent published figure establishes PRODA’s revenue, units sold, market share, valuation or the amount Timberlake and Biel may have invested. Those figures should therefore be treated as unknown rather than estimated.
Quick Recap
Key takeaways for shoppers and investors
- Timberlake and Biel became PRODA co-founders on October 13, 2026.
- Their announced remit includes creative strategy, flavor innovation, product development and cultural partnerships.
- PRODA advertises 10 grams of complete whey protein and zero sugar in each 12-ounce can.
- Seven flavors are listed, and the company says the product is sold through its website, Amazon and Sprouts Farmers Market.
- The official site listed $39.95 for a 12-pack and free shipping for orders of two or more cases when checked.
- Ownership, investment and financial terms remain undisclosed.
- Claims about being the fastest-turning brand and rapid Amazon growth have not been independently substantiated in the available reporting.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
