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YouTube’s new way to support creators was Super Thanks, announced on July 20, 2021—not a new 2026 launch. It lets viewers make a one-time purchase on eligible videos and Shorts, with an animated acknowledgment and a highlighted comment. Today it is one of several YouTube support tools, each suited to a different kind of content.
What Super Thanks does
Super Thanks extends YouTube’s paid support beyond live chats. On an eligible recorded video or Short, a viewer can choose Thanks, select an available amount and complete the purchase. YouTube then shows the buyer an animation and adds a distinct, customizable comment beneath the content. The creator can reply to, heart or moderate that comment.
YouTube first tested the feature as Viewer Applause. At its July 2021 announcement, the company described Super Thanks as its fourth paid digital good, alongside products such as Super Chat and Super Stickers. The launch began as a randomized beta in 68 countries; contemporary launch coverage reported price points of about $2, $5, $10 and $50, or local equivalents. Those are historical launch details, not a promise about current prices or availability. YouTube said it planned to expand the feature to eligible YouTube Partner Program creators later that year. In April 2022, it announced expansion to eligible creators across 68 locations.
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YouTube’s 2021 announcement explains the launch; its current Super Thanks help page describes the feature and its restrictions.
How to use Super Thanks as a viewer
- Open an eligible YouTube video or Short.
- Look for the Thanks button beneath the content. If it is not shown, that video, your location or your account may not be eligible.
- Choose one of the amounts offered in the purchase flow and confirm the payment.
- After purchase, look for the animation and your highlighted comment in the comments section.
Available amounts can differ by location, device, account and transaction method. Check the amount shown before confirming; the 2021 beta prices are not a reliable guide to today’s options. Super Thanks does not automatically buy access to exclusive content or recurring benefits.
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How creators turn it on and manage comments
Creators can check or enable the feature in YouTube Studio:
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- Sign in to YouTube Studio and open Earn from the left-hand menu.
- Choose the Supers tab and select Get started.
- Follow the setup prompts. If asked, accept the Commerce Product Module.
- Turn on the Super Thanks switch.
In the YouTube Studio app, open Earn, tap the Supers card and follow the setup prompts. When enabled, Super Thanks can appear on eligible past and future long-form videos and Shorts. Creators can find purchase comments with the From Super Thanks filter in Studio’s comments area or app, then reply, heart or remove them using the available moderation controls.
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Turning the feature off removes it from eligible videos, but historical earnings remain reviewable. YouTube’s creator setup instructions cover setup and comment management.
Eligibility: why the button may be missing
Availability depends on the creator, viewer location and individual video. Creators generally need to participate in the YouTube Partner Program or otherwise qualify for the relevant fan-funding features, accept YouTube’s Commerce Product Module and comply with its monetization, commerce and community policies. The feature must be available in the relevant country or region. Channels set as Made for Kids, or with a significant volume of Made for Kids content, are excluded; some music channels, including certain channels under SRAV contracts, may also be ineligible.
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Even on a participating channel, Super Thanks is not available on content that is:
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- Private or unlisted, or age-restricted.
- Made for Kids.
- Subject to a Content ID claim.
- Associated with a YouTube Giving fundraiser.
- A live stream or Premiere while it is live.
- Posted with comments turned off.
An archived live-stream video may become eligible after the broadcast if it meets the other requirements. If the channel has no Supers tab in Studio, eligibility, an incomplete Commerce Product Module or network-administrator settings may be the reason. If the button is missing on just one video, check that video’s privacy, age, audience, claim, fundraiser and comments settings.
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Which YouTube support feature fits?
| Feature | Best suited to | Where it appears | Payment pattern |
|---|---|---|---|
| Super Thanks | Supporting a particular recorded video | Eligible long-form videos and Shorts | One-time purchase |
| Super Chat | Paid visibility during live interaction | Eligible live streams and Premieres | One-time purchase |
| Super Stickers | Animated paid support during a live interaction | Eligible live streams and Premieres | One-time purchase |
| Channel memberships | Ongoing support in exchange for member benefits | At the channel level | Recurring monthly payment |
| Gifts and Jewels | Virtual gifts during eligible live-stream experiences | Eligible live streams | Viewers buy Jewels and send gifts |
These are not interchangeable. Choose Super Thanks for a one-off show of support tied to a video; memberships for recurring support and member benefits; or Super Chat and Super Stickers for live-stream interaction.
What creators should know about payouts
Super Thanks revenue is paid through the creator’s AdSense for YouTube payment setup, using the general payment mechanism for advertising revenue. The purchase amount a viewer sees is not necessarily the creator’s net payment: platform terms, taxes, payment processing, currency conversion and, depending on the transaction, app-store effects can affect the result.
Some launch-era coverage reported a 30% platform cut. That historical figure should not be treated as a verified current payout calculation. The current setup information establishes the payment pathway but does not, by itself, confirm a universal present-day net share for every transaction. Creators should consult current YouTube terms and their Studio or AdSense payment information rather than assume the viewer’s full purchase price will arrive in their account.
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YouTube’s newer live-stream support development is Gifts, powered by virtual Jewels. In April 2026, YouTube announced live-stream monetization updates, and TeamYouTube said Gifts expanded from vertical live streams to horizontal live streams on mobile. On eligible horizontal mobile streams, Gifts replace Super Stickers when the creator opts in. This does not replace Super Thanks on recorded videos and Shorts: the products serve different formats and interactions.
Read YouTube’s April 2026 live-stream update and the TeamYouTube Gifts update for the announced expansion.
When an external support page makes sense
YouTube’s native tools keep the transaction and interaction within YouTube, which can reduce friction for viewers and lets creators manage Super Thanks comments in Studio. An external page may be useful if a creator wants a separate support destination or options beyond YouTube’s features, but viewers must leave the platform and the creator takes on additional payment setup, disclosures, refunds and recordkeeping responsibilities.
- PayPal.Me offers an external payment page, but it does not create YouTube’s highlighted comment experience.
- Ko-fi and Buy Me a Coffee provide external creator-support pages, with options that can include one-time support or memberships.
- Streamlabs is more relevant to livestreamers who want alerts and overlays than to creators seeking a simple appreciation button on an ordinary video.
Compare payment friction, audience trust, moderation, refund handling and recurring-support needs—not just advertised platform percentages. Fees and terms change, so check each provider’s current information before choosing one.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
