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Seattle startup Loti AI raised $16.2 million in a Series A announced April 15, 2025, to expand a service that monitors for unauthorized uses of people’s faces, voices and other intellectual property—and helps request their removal. It is more than a deepfake detector: the company’s offering combines identity matching, online monitoring and takedown workflows. Loti also advertises consumer plans, including a free tier and Premium pricing listed at $25 a month or $200 a year.
What Loti AI does
Founded in 2022, Loti describes itself as a likeness-protection platform. It says it uses facial and voice recognition to look for possible unauthorized uses across public websites and social platforms. Those uses can include synthetic images or audio, impersonator accounts, unauthorized endorsements, leaked material and real photographs or videos used without permission. The company also targets brand misuse and potential violations of licensing agreements. Loti’s Series A announcement and its public-figure product page describe monitoring and takedown support as parts of that service.
That makes Loti’s central question different from a conventional file checker’s. A detector may estimate whether one submitted video or image has been manipulated. Loti’s service is designed to look for a person’s likeness online, help assess whether a use is authorized and initiate a response. Not every result it finds is necessarily a deepfake.
How the service is meant to work
- Create a reference profile. For its consumer service, Loti’s FAQ says users sign up and complete an identity check by uploading a face scan and voice sample.
- Monitor for matches. Loti says it searches public online sources for potential appearances and sends notifications. Its monitoring should not be read as access to every website, private account, messaging service or encrypted channel.
- Review or set response rules. Users can review detected appearances and select unauthorized items for removal, or configure rules for automated takedown requests, according to the company’s FAQ.
- Request removal and keep watching. Loti says it can issue or automate requests and continue monitoring for new appearances. The host platform or website—not Loti—ultimately decides whether to remove content.
These steps describe Loti’s stated product workflow, not a guarantee that every match is correct or every request will succeed. The FAQ is available at loti-ai.com/faqs.
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Who can use Loti, and what does it cost?
Loti markets its services to public figures and organizations as well as individuals. Its public-figure page names use cases involving figures whose likenesses and intellectual property need protection at scale. GeekWire reported partnerships with talent agencies WME and CAA; that does not establish that every client represented by either agency uses Loti. The company also lists an Everyone offering for consumers.
| Offering | Price listed by Loti | Stated features |
|---|---|---|
| Everyone Free | Free | 24/7 monitoring and five takedowns per month; unused takedowns roll over. |
| Everyone Premium | $25 per month or $200 per year | 24/7 monitoring and up to 30 takedowns per month. |
| Public figures and influencers | Custom; no public price stated | Tailored protection, generally through an annual contract or sales process. |
These prices and plan limits are those listed in Loti’s FAQ; confirm current terms and availability directly with the company. Its Everyone page has also displayed a waitlist call to action, while the FAQ describes free accounts and sign-up. That means the advertised plan structure does not by itself confirm immediate access for every user or location.
For an ordinary consumer, the listed limits matter: a free account allows five takedowns in a month, while Premium allows up to 30. Loti’s public information does not specify whether every limit is counted per URL, incident or another unit, or whether legal escalation is included. Someone comparing plans should ask how those terms apply to their situation.
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What the $16.2 million round will support
Loti announced the Series A on April 15, 2025. Khosla Ventures led the $16.2 million round, with FUSE, Bling Capital and Ensemble participating. Loti said it would use the funding for product development, market expansion, infrastructure, its consumer offering and deeper agency partnerships. The company’s announcement said it had previously raised $6.65 million in seed funding in 2024; GeekWire reported total funding of more than $22 million.
The funding announcement does not provide a valuation, revenue figure or detailed allocation of the new capital. GeekWire reported that Loti declined to share revenue metrics. The round therefore signals investor backing and expansion plans, but does not establish the company’s revenue, market share or product performance.
What Loti’s performance claims do—and do not—show
In a September 2024 funding announcement, Loti said its technology scanned more than 450 million digital assets per day and that its automated takedown functionality achieved a 95% success rate within 17 hours. Both are company-reported figures from that announcement, not independently audited measurements or confirmed current results. The release does not establish how the figures were calculated, which platforms or types of cases they cover, or what counted as a successful removal. See the 2024 announcement.
For a monitoring and removal service, a single success-rate figure cannot answer all the practical questions a customer may have. The published information cited here does not provide independent measurements of false positives, platform-by-platform coverage, time to discovery, median time to removal, reappearance rates or the percentage of requests accepted. Loti’s FAQ describes its infrastructure as processing a day’s worth of internet content in 24 hours, but that is also the company’s description, not an independent measure of complete coverage.
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Finding content is not the same as removing it
A takedown request is a request to a platform, website or host; detection alone does not compel removal. The result can depend on platform rules, applicable law, evidence of identity and authorization, the content’s location, and whether a host or uploader disputes the claim. Copyright, publicity rights, privacy and impersonation rules may apply differently to different material and jurisdictions.
- A service may not see every copy. Private, deleted, geo-restricted or encrypted content can be inaccessible, and a platform outside a vendor’s monitoring coverage may not be scanned.
- A match may be wrong. Lookalikes, low-resolution media and altered voices can complicate matching. A parody, commentary, fan account or licensed use might also be mistaken for unauthorized material.
- A request can be delayed or rejected. The platform controls its decision, and a legitimate dispute may need human or legal review.
- Removed content can return. Reuploads may appear after an initial removal, and a takedown cannot retrieve copies already downloaded or shared elsewhere.
- Removal does not undo the harm. A service cannot by itself establish who created or distributed a fake, resolve every scam or account compromise, or reverse reputational or financial damage.
For a prospective customer, useful questions include which sites and platforms are covered, whether human review is available, how rejected requests are handled, what happens when material is reposted, and whether legal support costs extra. Those details can matter as much as the headline monitoring or takedown limit.
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Privacy questions for anyone uploading face or voice data
Loti’s consumer sign-up process asks users to provide a face scan and voice sample, which are sensitive identity-related information. Loti says those materials are used to confirm identity and match results, and that likeness and scan results are not shared externally without explicit consent. That is the company’s stated privacy position, not an independent privacy certification; its homepage is at loti-ai.com.
Before enrolling, a user may want to check the current terms and privacy policy for how long reference data and match results are retained, how to delete them, whether they are used to train models, where they are stored, and what happens after cancellation. The cited public descriptions do not answer each of those questions.
How Loti differs from other kinds of protection
Loti sits in a category that overlaps with, but is not identical to, deepfake detection, fraud prevention and brand protection. The right tool depends on whether the goal is to verify one item, monitor a person’s public presence, or protect a large portfolio of rights.
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| Approach | Best suited to | How it differs from Loti’s stated focus |
|---|---|---|
| File-level deepfake detection | Estimating whether submitted audio, video or images may be synthetic; potentially useful in fraud screening, identity checks or media verification. | Analyzes particular content rather than necessarily finding and pursuing unauthorized uses of a person’s likeness across the web. |
| Platform reporting tools | Reporting impersonation, harassment or rights violations on an individual platform. | Often reactive and fragmented across services; the user must make reports platform by platform. |
| Brand-protection or digital-rights services | Monitoring trademarks, counterfeit goods, piracy or other intellectual-property misuse. | May focus on brands and rights portfolios rather than an individual’s face and voice. |
| Manual search or reputation monitoring | Checking particular websites or obtaining human investigation and escalation. | Can be useful for targeted cases but is not necessarily continuous face-and-voice matching or automated takedown management. |
Companies such as Reality Defender focus on synthetic-media detection and verification, while Pindrop is associated with voice, identity and fraud-detection workflows. Vermillio is an adjacent provider focused on likeness, identity and generative-AI rights. These are category distinctions, not a verified like-for-like comparison of current features, coverage or pricing.
Who may find Loti useful
Loti’s model is most relevant to people or organizations facing recurring, distributed misuse—such as an impersonator account, repeated unauthorized commercial appearances or ongoing image and voice monitoring needs. It is less directly suited to someone who only wants a forensic verdict on one video, or who needs guaranteed removal, access to private material or a legal remedy. For a single public image search, manual tools and the platform’s own reporting process may be a simpler first step; for high-volume exposure, a buyer should compare platform coverage, escalation, privacy terms and service limits before committing.
The wider policy debate also shapes demand for these tools. GeekWire connected Loti’s growth to discussion of the proposed federal NO FAKES Act, which would address unauthorized digital replicas of voices and likenesses. It is proposed legislation, not a guarantee of a federal remedy; its status and any applicable protections depend on legislative developments and jurisdiction. GeekWire’s coverage also provides context on Loti’s agency relationships and funding.
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