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You can create a free LinkedIn Company Page from a personal LinkedIn account. Before you start, search LinkedIn for the organization: if a Page or Listing Page already exists, request access or claim it rather than creating a duplicate. On desktop, the current route is For Business → Create a Company Page.
What a LinkedIn Company Page is—and what it is not
A Company Page is an organization’s official presence on LinkedIn. It is separate from a personal profile, which represents an individual and must use that person’s real identity. Employees can connect their personal profiles to the Page as their employer. The Page can share company updates and job opportunities, display business information, attract followers, and provide analytics. A personal profile cannot be converted into a Company Page, and you should not create a fake personal profile for a business. LinkedIn explains the distinction in its profile-versus-Page guidance.
A Page is free to create; a paid subscription is not a prerequisite. You do need a personal LinkedIn account to create and administer it. Page administration is assigned to personal accounts, so plan access for the organization rather than relying on one employee’s continued availability. See LinkedIn’s Page-creation instructions.
Before you create a Page
- Search LinkedIn for the organization. Look for both a normal Company Page and an automatically generated Listing Page. Duplicates can split followers, employee associations, credibility, analytics, and control.
- Use your real personal profile. Confirm the email address associated with the account and make sure you are signed in.
- Make sure you are authorized. You must have the right to act for the company or institution and should be professionally associated with it.
- Gather the company details. Have the public company name, website, industry, company size, company type, desired LinkedIn URL, and a short overview ready. Prepare a logo, cover image, location information, tagline, and relevant products, services, commitments, or specialties if available.
- Choose a durable Page URL. Use a recognizable variation of the organization’s name. If the preferred URL is taken, choose a meaningful alternative; do not make another Page to get a particular URL.
LinkedIn’s Page best practices recommend checking for an existing Page before creating one. If you find an existing Page, follow the access or claiming route below.
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Create a LinkedIn Company Page on desktop
- Sign in to LinkedIn with your personal account.
- Click For Business near the upper-right corner.
- Scroll down and select Create a Company Page.
- Choose Company.
- Enter the organization’s identity and company details, including its name, public URL, website, industry, size, and type.
- Complete the profile details offered, such as a tagline, and confirm that you have the right to act on behalf of the organization.
- Click Create page. The account that creates the Page becomes its super admin.
- Select Start building your page! and fill in the remaining information.
LinkedIn may adjust labels or placement as it updates its interface, so use the current Page-creation screen if a control has moved. The official step sequence is documented here.
Create one on iPhone or iPad
LinkedIn’s current instructions support Page creation in its iOS app: open any LinkedIn Page, tap More, choose Create a LinkedIn Page, select Company, enter the company information, confirm authorization, and tap Create. LinkedIn’s help documentation says Page creation is not supported in the Android app. If you use Android, create the Page on desktop instead.
What to enter in the Page fields
- Name: Use the organization’s recognizable public name. Avoid adding location keywords, slogans, or promotional claims to the name.
- Public URL: LinkedIn Pages use the
linkedin.com/company/structure. LinkedIn’s stated rules require at least one non-numeric character; URLs use lowercase letters, numbers, hyphens, and certain CJK characters. Consecutive hyphens are not allowed, and a hyphen cannot be the first or last character. Improper characters may be replaced with hyphens. Check availability before settling on the address. - Website: Add the organization’s real website and check that it opens correctly.
- Industry, company size, and company type: Choose the closest accurate options. LinkedIn specifically identifies Industry, Company size, and Overview as important fields; they are required for the Page’s Invite to follow feature.
- Tagline: Summarize the organization’s work in a brief, specific line. Treat it as a quick orientation, not a keyword list.
- Overview or description: Explain what the company does, who it serves, the problem or outcome it addresses, its main products or services, and its market or geographic coverage. Add only differentiators you can support and finish with a useful next step, such as visiting the website, contacting the company, or viewing open roles.
- Logo and cover image: Use current, recognizable brand assets. LinkedIn’s reviewed guidance does not establish stable image dimensions here, so follow the requirements shown in the upload controls rather than relying on an old size recommendation.
- Location and other profile details: Add headquarters or relevant locations, specialties, commitments, products, services, and a contact or call-to-action destination where those options are available and useful.
A simple description outline is: “[Company] helps [audience] address [problem] through [product or service]. We serve [market or location] and [evidence-based differentiator]. Learn more at [website] or contact us about [next step].” Adapt it to the organization rather than pasting it as generic copy. Avoid unsupported superlatives, excessive jargon, repeating the tagline, keyword stuffing, or copying an entire homepage.
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LinkedIn says Pages that include information such as a logo, description, and website URL can receive 30% more weekly views. That is a LinkedIn-reported association, not a guaranteed outcome or proof that any one field causes more views. The practical reason to complete the profile is straightforward: visitors can understand who the organization is and how to follow up. See LinkedIn’s Page-completion guidance.
Finish the Page before promoting it
After creation, review the Page on desktop and mobile. Complete the important fields, upload the logo and cover image, verify the website and contact details, add relevant locations, and check names, links, and spelling. Publish useful introductory content before directing customers or employees to an empty Page.
LinkedIn also recommends adding additional super admins. This is an important continuity measure: if the only admin leaves or loses account access, the organization may have difficulty recovering control. Ask employees to add the Page as their employer on their personal profiles; LinkedIn says it can take 14 to 30 days for an employee to appear as associated with the Page.
Choose admins carefully
Page roles let an organization share work without giving every contributor full control. LinkedIn’s core roles are:
- Super admin: Full Page control, including editing the Page, managing admins, deactivating the Page, and creating Showcase Pages.
- Content admin: Can create and manage Page content and use certain audience-growth tools, without all super-admin powers.
- Analyst: Can access Page analytics without managing the Page itself.
Assign the least powerful role that lets each person do their work. Keep at least two trusted super admins, review access when people change roles or leave, and secure each admin’s personal LinkedIn account, including with two-factor authentication where available. Some advertising or job functions may need additional permissions; Sponsored Content is managed through a Campaign Manager ad account. See LinkedIn’s Page roles and permissions.
How to claim an existing Page
- An existing Company Page: Open the Page and request admin access instead of creating a second one. An existing admin may need to approve the request.
- A Listing Page: LinkedIn may have created a basic organizational listing automatically. An eligible current employee can claim it; once claimed, it can function as a normal Company or University Page, and admins can be added.
- A Page controlled by a former employee: Try to identify an existing super admin and request access. LinkedIn’s best-practices guidance says it cannot provide Page-admin information to members or simply replace or remove admins through the ordinary process. Do not assume support can transfer control automatically.
Claiming or recovering the existing presence is usually better than starting over because it avoids fragmenting the organization’s followers, employee associations, and history. LinkedIn’s best-practices page covers claiming and admin-access considerations.
Get the first followers
- Publish a useful launch set. Introduce the organization, explain a product or service, address a customer problem, share an industry insight, and add a culture, employee, expert, or customer story when appropriate and permitted. Include a job post if you are hiring.
- Invite relevant connections. In the Page’s super-admin or content-admin view, select Invite to follow from the left menu, find appropriate first-degree connections, select them, and click Invite. The option depends on having key Page information in place.
- Ask employees to associate their profiles. An accurate employer association helps people find the Page and connects the organization to its team.
- Share the Page URL through existing channels. Add it to the company website, email signatures, newsletters, recruiting materials, and other social channels where it is relevant.
- Keep publishing and review analytics. Use audience response to decide what to improve rather than assuming that simply creating a Page will build a following.
Invite credits are shared across Page admins and renew on the first day of each month. Sending an invitation uses a credit; when the invitation is accepted, the credit can return, potentially taking up to 72 hours. LinkedIn is changing invitation availability gradually, so there is no safe universal monthly number to promise. Pages with more than 100,000 followers cannot use the Invite to follow feature. Invite people likely to care about the organization, not every connection indiscriminately. See LinkedIn’s invitation guidance and credit-limit information.
Company Page, Showcase Page, or another Page type?
| Type | Best use | Important qualification |
|---|---|---|
| Company Page | The organization’s primary official presence. | Normal starting point for a business; requires a personal LinkedIn profile to create. |
| Showcase Page | A distinct brand, business unit, or long-running initiative with its own audience. | Requires super-admin access to a parent Page. LinkedIn allows up to 25 Showcase Pages per parent Page. |
| Educational institution | An eligible university or high school. | Choose this route only if the organization fits LinkedIn’s education Page category. |
| Service Page | Making services discoverable and enabling members to contact a provider or request a proposal. | Requires a profile plus an existing Company or University Page. |
| Product Page | Highlighting eligible products. | Requires an existing Company or University Page. |
| Career Page | Employer branding, culture, and recruiting content. | Requires a Company or University Page and a paid Career Page license. |
| Listing Page | An automatically generated organizational listing. | Usually claim it as an eligible employee rather than creating another Page. |
Use a Showcase Page only when the sub-brand or initiative has a distinct audience and a sustained plan for content and upkeep. It is a child of the main Page, not a replacement for it, and is usually a poor fit for a short campaign. LinkedIn’s documentation covers Showcase Page creation and Showcase Page use.
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Usually, create and complete the free Page first. Premium Company Page is optional and may offer a gold Premium indicator, additional visibility or conversion features, and expanded invitation options where available. It can make an eligible Page able to request verification, but it does not guarantee approval. Availability is being rolled out gradually, and not every Page will see the offer. LinkedIn’s current documentation does not state a universal public price; use Try Premium Company Page in the Page-management area to see the offer applicable to your account and market. Review the current feature and purchase details in LinkedIn’s Premium Company Page overview and purchase guidance.
Premium is more plausible for an established organization that publishes regularly, has a clear audience-growth need, or has a valid reason to seek verification. It is a weak first spend for an incomplete or inactive Page that has not yet tested the free basics. LinkedIn Ads and Career Pages are separate products with separate objectives and costs; neither is required to create a Company Page.
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Page verification: what Premium does and does not do
If the Page is eligible, a super admin can request verification from the desktop Page view: open Settings → Verification controls → Request verification. LinkedIn asks for the legal business name, website URL, and business address; the requester must be able to prove ownership of the website. Premium may make a Page eligible to request verification, but LinkedIn reviews requests and can decline them. Eligibility is not the same as a verified badge.
LinkedIn says domain confirmation can take up to 48 hours; that is a domain-confirmation stage, not a guaranteed total review time. Its guidance also notes that the overall review may take up to 10 days. Consult LinkedIn’s verification requirements and request steps for the current process.
Troubleshooting: why can’t I create the Page?
- Check that you are signed in to a personal profile. A Company Page is created and administered through an individual account, not a company login.
- Verify your account details. Use your real first and last name and confirm the email address linked to the account.
- Search for the organization first. If its Page exists, request access. If it is a Listing Page, see whether you can claim it.
- Check authorization and professional association. You must have the right to represent the organization.
- Consider account/network eligibility. LinkedIn says an adequately established professional network may be required, but its reviewed public guidance does not give one universal connection threshold. Follow any current, account-specific message rather than relying on a number from an old guide.
- Use a supported route. Try desktop, or the iOS app if the desktop flow is malfunctioning. LinkedIn’s current instructions do not support creation in the Android app.
- Check the URL and error message. If the desired URL is unavailable, try a meaningful variation. If LinkedIn displays an error, follow its Page-creation troubleshooting guidance.
- If another person controls the existing Page, request access. Do not create a duplicate to bypass an admin-access problem.
For current eligibility details and troubleshooting, use LinkedIn’s Page-creation help page.
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