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Status check (September 28, 2026): Google’s Japanese “winter” page describes the 2025–26 shopping season, not a sale that is currently running. The Pixel 10 discount that ran through August 31, 2026, and the Pixel 11 Pro Fold points offer that ran through September 4, 2026, have passed. Treat the winter page as a historical guide and verify any new promotion on Google Store Japan’s live offers page.
Which Pixel offers were actually available?
Google’s Japan winter shopping guide was published December 4, 2025 and updated February 24, 2026. It covered the 2025 Pixel lineup and accessories, while warning that prices could change with later sales. A separate Pixel 10 promotion offered ¥12,000 in Google Store points from December 12, 2025 through February 28, 2026; that offer is expired.
| Model | Offer reported for Japan | What it meant | Status and important limit |
|---|---|---|---|
| Pixel 10 (128GB) | ¥118,900, down from ¥128,900 | ¥10,000 deducted immediately | August 4, 2026, 2:50 p.m. JST–August 31, 2026, 11:59 p.m. JST, or until stock ran out; now expired |
| Pixel 10 (256GB) | ¥133,900 listed price | Variant-specific discount had to be confirmed in the cart | Do not assume the 128GB reduction applied automatically |
| Pixel 11 Pro Fold | ¥49,900 Google Store points | Deferred store credit, not a checkout reduction | Stated through September 4, 2026, 11:59 p.m. JST; now expired |
| Pixel 10a | Three months Google One, six months Fitbit Premium and three months YouTube Premium | Service trials | Eligibility and post-trial billing applied; not a phone-price discount |
| Pixel 10 Pro/Pro XL | No current winter offer verified on the reviewed official pages | — | Do not import older Japan or U.S. promotions |
| Pixel 10 Pro Fold | Featured in the winter guide | Historical product coverage | A separate current promotion required verification |
Sources: Google Store Japan offers, winter shopping guide and the Pixel 10 product page.
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How much was the real saving?
Instant discount
For the 128GB Pixel 10, the arithmetic was straightforward: ¥128,900 listed price minus ¥10,000 equals a ¥118,900 checkout price during the stated campaign. This is a genuine immediate saving, unlike points or trials.
#1 Best Overall
Google Store points
The ¥49,900 Pixel 11 Pro Fold reward was issued as Google Store points, generally after shipment. Points are tied to the purchaser’s account and country, usable in the purchasing country, and expire two years after issuance. A return can invalidate the reward. They should not be described as ¥49,900 in cash savings.
Trade-in credit
Google’s Pixel 10 checkout flow uses PCS Wireless. An online estimate is not guaranteed: inspection can change the amount based on model, condition and whether the phone powers on or has serious screen damage. Back up and erase data before shipping; trade-in devices may not be returnable, and returning the new phone can alter the reimbursement.
Use this calculation only after inspection: effective cost = promotional phone price − confirmed trade-in reimbursement.
Rank #2
- Ideal for Gifting
- Ideal for a bookworm
- Compact for travelling
Subscription trials
The Pixel 10a benefits have value only if you would otherwise pay for the services. The listed terms showed Google One at ¥290 per month after three months, YouTube Premium at ¥1,280 per month after three months, and Fitbit Premium at ¥640 after the applicable six-month period, unless canceled. Prices and eligibility can change, so recheck the activation screen and set a cancellation reminder.
Can Google promotions be combined?
Do not assume a referral code, trade-in, points reward, subscription trial and bundle discount will all apply together. Google’s campaign terms control, and the final Japanese checkout screen is the practical confirmation. The referral program advertises 10% off the highest-priced eligible Pixel for a referred first-time user, while the referrer can receive ¥5,000 in points per qualifying purchase up to ¥50,000 under its conditions. The code requires an invitation and excludes certain campaigns, including some new-product, Black Friday and other major promotions. See Google’s referral terms.
Which buying route makes sense in Japan?
Google Store Japan
This is the clearest route for official Japanese pricing, Google Store points, direct trade-in and Google service offers. Check storage-specific pricing and stock before paying.
Japanese carriers
Carriers may have installment, switching or return-program incentives, but their prices and conditions change independently. No carrier amount should be assumed from the Google Store promotions above.
Electronics retailers
Retailers may give points rather than reduce the sticker price. Confirm inventory, SIM/eSIM configuration, warranty handling and return rules.
Used or refurbished phones
A lower purchase price can be offset by uncertain battery health, shorter warranty coverage and Japan-specific configuration issues. Verify bands, SIM support and shutter-sound behavior before buying an imported device.
Rank #4
How to evaluate the next Pixel promotion
- Open Google Store Japan’s offers page and record the exact start and end time in JST.
- Select the precise storage variant and confirm the discount in the cart; do not transfer a 128GB offer to 256GB without confirmation.
- Separate checkout reductions from points, trade-in estimates and service trials.
- Read residency, account, device-limit and stock conditions. The Pixel 10 campaign, for example, limited purchases to two devices per customer and could end early when inventory sold out.
- Calculate ownership cost, including any Pixel Care+ plan and post-trial subscriptions.
- Before shipping a trade-in, back up, factory-reset and photograph the device’s condition.
Pixel Care+ and total ownership cost
The Pixel 10 page displayed Pixel Care+ options of ¥1,280 per month or ¥25,800 for two years for one coverage tier, and ¥1,180 per month or ¥23,800 for two years for another. Confirm the tier and covered events before purchase; the displayed plans differ, and protection is optional. It may suit buyers worried about accidental damage, loss or theft, but it raises the total cost and can erase part of a phone discount.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Bottom line for Japanese shoppers
The phrase “winter holiday deals are here” is outdated for the dates documented. The 2025–26 winter guide and its ¥12,000 Pixel 10 points promotion are historical, while the later Pixel 10 ¥10,000 reduction and Pixel 11 Pro Fold points campaign also ended in August and September 2026. For a new purchase, wait for an officially dated offer, confirm the exact variant and cart price, and value points, trade-in credit and trials only according to how you will actually use them.
Frequently Asked Questions
Is the Google Pixel winter sale currently live in Japan?
No. The documented winter guide covered the 2025–26 season, and the later Pixel 10 and Pixel 11 Pro Fold promotions ended on August 31 and September 4, 2026, respectively. Check Google Store Japan for a newly announced campaign.
Best Value
- It can be a gift option
- Comes with secure packaging
- Helpful in various ways
Are Google Store points the same as a discount?
No. Points are account-linked store credit issued under campaign terms, usable in the purchasing country and subject to expiry and return-related cancellation.
Can I count a trade-in estimate as guaranteed savings?
No. PCS Wireless confirms the amount after inspection, and condition, functionality and shipping requirements can change the reimbursement.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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