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Conservis was acquired by Rabobank and TELUS Agriculture in a deal announced on July 19, 2021. The transaction’s financial terms were not publicly disclosed. Conservis was a farm-management software company serving family and institutional farms with tools for crop planning, field operations, inventory, harvest tracking, cost analysis, profitability reporting and financial management.
As of August 2026, Conservis still has an active product website and a U.S. App Store listing for its Row Crops app. However, the available public material does not clearly establish whether Conservis remains a separate company, operates as a TELUS Agriculture product line, or is connected to another corporate structure. The current app listing identifies Traction Ag as its developer, but that label alone does not establish ultimate ownership.
The Conservis acquisition at a glance
| Question | Answer |
|---|---|
| Who acquired Conservis? | Rabobank and TELUS Agriculture. |
| When was it announced? | July 19, 2021. |
| What kind of transaction was it? | An acquisition, according to the buyer announcement. |
| How much was paid? | The financial terms were not publicly disclosed. |
| What did Conservis do? | Provided farm-management software linking operational, agronomic, inventory and financial data. |
| Does Conservis still exist? | Its website and Row Crops mobile app remain publicly available, but its current corporate status is not fully explained by the available sources. |
TELUS Agriculture and Rabobank announced the acquisition, while Cascadia Capital said it advised Conservis in the transaction.
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What Conservis was
Conservis positioned itself as an enterprise farm-management information system rather than a basic field-recording app. Its purpose was to bring information from different parts of a farming business into a common operating and financial view.
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Its stated capabilities included:
- Farm and financial planning
- Crop and field planning
- Purchasing and input-inventory management
- Work orders and crew or equipment utilization
- Harvest tracking from grain cart to storage or customer
- Crop and contract management
- Cost-of-production and profit analysis
- Plans-versus-actuals reporting
- Settlements and financial reporting
- Integration of data from multiple farm systems
That combination of field activity and financial reporting was central to Conservis’s positioning. A farm could use the platform to connect what happened in the field with what it cost, what was harvested, how inventory moved and what revenue or settlement followed. The company marketed the system to both family farms and institutional operations.
More detail on the platform’s feature categories appears on Conservis’s product page.
Why Rabobank and TELUS Agriculture bought Conservis
The acquisition brought together three complementary pieces: Conservis’s farm-level software, TELUS Agriculture’s technology portfolio and Rabobank’s agricultural-finance expertise and relationships.
TELUS Agriculture’s role
TELUS Agriculture already operated across areas including farm-management technology, precision agronomy, traceability and supply-chain systems. The acquisition announcement said the companies intended to connect Conservis with broader TELUS Agriculture products and data-exchange services.
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Rabobank’s role
Rabobank brought agricultural-finance experience and relationships with producers and other participants in the food value chain. Its Rabo AgriFinance business had worked with Conservis as a development partner since 2018, including on financial reporting and the use of farm data for lending and business planning.
For a lender, accurate and permissioned information about production, inventory, revenue and costs can be more useful than manually reconciled spreadsheets. That was part of the strategic rationale. It does not, by itself, prove that loan approvals became faster, cheaper or more favorable after the acquisition.
The problem the acquisition was intended to solve
Modern farms often collect information in separate systems for machinery, agronomy, labor, irrigation, accounting, inventory, crop insurance and marketing. Those systems can create duplicate records and require staff to re-enter information manually.
The companies presented Conservis as a way to reduce that fragmentation by aggregating farm data and improving visibility into operations and finances. They also described possible uses involving:
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- Farm-level decision-making
- Supply-chain validation
- Sustainability-related data
- Resource and inventory management
- Financial reporting for trusted business partners
These were strategic goals and use cases described in connection with the acquisition. They should not be treated as independently measured proof that every customer achieved better profitability, reduced reporting time or improved market access.
What the deal was supposed to mean for customers
The 2021 announcement said customers would continue to have access to Conservis and would receive further platform development. The companies also described plans for more connections to TELUS Agriculture technology and broader tools for data aggregation, financial management, agronomy, resource management and inventory.
The announcement also suggested potential expansion across geographies and crops or livestock categories. Those statements were forward-looking commitments and should be attributed to the companies rather than presented as verified outcomes for all customers.
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1Scan for outdated or missing drivers - takes under a minute2Repair Windows errors before they cause bigger problems3Fix the driver behind crashes, sound loss and screen glitchesWhat the acquisition did not necessarily mean
- It did not mean Conservis became free.
- It did not establish that Rabobank automatically received access to every customer’s data.
- It did not guarantee that all planned integrations or geographic expansions were completed.
- It did not prove that pricing, contracts or support policies remained unchanged.
- It did not mean Conservis replaced every farm accounting or enterprise-resource-planning system.
Data ownership and privacy after the acquisition
Data governance was one of the most important customer issues surrounding the transaction. According to the 2021 announcement, growers would continue to own their data and control when business partners—including Rabobank and TELUS Agriculture—could receive it. The companies also emphasized transparency about data use.
That statement is important, but it is not the same as a complete description of current contractual rights. “Data ownership” and “data control” do not automatically answer questions about:
- Whether customers can export data in a usable format
- What happens to data after cancellation
- How long data is retained
- Whether metadata or derived analytics are treated differently
- Whether data may be used for benchmarking, model training or product improvement
- Which affiliates, lenders, retailers or supply-chain partners may receive information
- Whether permissions can be set by farm, field, crop, entity or data category
- What “anonymized” or “aggregated” data means under the customer agreement
A farm considering Conservis should review the current contract, privacy policy and data-export terms rather than relying only on the 2021 acquisition announcement. A relationship between a farm and Rabobank also does not automatically mean the lender can access the farm’s data; permission and contractual terms matter.
What is Conservis today?
As of August 2026, the available public evidence supports a cautious conclusion:
- The Conservis product website remains active.
- The Conservis Row Crops app remains listed in the U.S. Apple App Store.
- The app listing describes support for work orders, field directions, activity and task recording, direct-cost tracking and harvest tracking through storage or sale.
- The listing shows version 2.15.4086 with a May 15, 2025 date signal; app metadata can change and should be checked directly.
- The App Store identifies Traction Ag as the developer.
Those facts show continued product visibility. They do not, by themselves, explain Traction Ag’s ownership relationship with TELUS Agriculture, Rabobank or Conservis, nor do they prove that the original product architecture is unchanged.
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It is also important not to automatically equate Conservis with TELUS Crop Management. TELUS’s current crop-management page discusses a cloud-based product and migration information involving TELUS Farm Management and Gatekeeper in the United Kingdom. That information should not be generalized to North American Conservis customers without direct migration documentation.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who might be a good fit for Conservis?
Conservis’s positioning is most relevant to operations that need more than basic field notes or task lists, particularly:
- Large row-crop operations
- Multi-farm or institutional operations
- Businesses managing multiple entities, fields and users
- Farms that need cost-of-production and profitability reporting
- Operations tracking inventory, contracts, settlements and harvest movement
- Businesses that need structured reports for lenders, accountants, insurers or boards
Smaller farms may find the platform excessive if they need only simple recordkeeping, mapping or task management. Diversified farms should also confirm that the software supports their crop, livestock and workflow mix before signing a contract.
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Key trade-offs for a farm evaluating Conservis
Potential strengths
- Broad operational and financial scope
- Ability to connect information from multiple farm systems
- Support for crop planning, inventory, harvest and cost analysis
- Potential usefulness for complex or multi-entity operations
- Explicit data-ownership and permissioning commitments in the 2021 acquisition messaging
- Continued visibility of a mobile Row Crops application
Potential limitations and risks
- No public pricing was identified in the available product material.
- Implementation may require substantial data cleanup and user training.
- Integration requirements may be significant for farms with existing machinery, accounting or agronomy systems.
- A farm-management platform is not necessarily a complete general-ledger accounting replacement.
- Current corporate ownership and product-roadmap details are not fully clear from the available public material.
- A free mobile download does not mean the enterprise software is free.
- Marketing claims about profitability or efficiency are not independently verified performance results.
Questions to ask before signing
Data and privacy
- Who is the legal owner of customer-submitted data?
- Can the farm export all data on termination, and in what format?
- What are the retention and deletion rules?
- Can data be shared with affiliates, lenders, retailers or supply-chain partners?
- Are permissions granular by field, crop, entity or data type?
- Are derived analytics, benchmarks or anonymized datasets treated differently?
Implementation
- How many seasons of historical data can be migrated?
- Who cleans duplicate farms, fields, crops and inventory records?
- Which machinery, accounting and agronomy systems have supported connectors?
- Is training included?
- What support is available during planting and harvest?
- How does the mobile app behave when field connectivity is poor?
Financial workflows
- Does the system replace or integrate with the farm’s accounting software?
- How are ownership splits, leases and landlord invoicing handled?
- How are inventory, settlements, contracts and hedging represented?
- Can reports be customized for lenders, insurers, accountants and boards?
- Are reports auditable and exportable?
Product continuity
- Who is the contracting entity?
- Who provides customer support?
- Is Conservis still being sold to new customers?
- What is the current development roadmap?
- Is the Row Crops app supported under the farm’s specific plan?
- Are customers expected to migrate to a TELUS Agriculture or Traction Ag product?
- What notice would customers receive before a product sunset?
Alternatives to evaluate
Potential alternatives include Granular, Farmbrite, AGRIVI and Agworld. These should be treated as candidates for comparison, not automatic recommendations or proven head-to-head winners.
Evaluate each vendor against the farm’s actual needs: crop and livestock coverage, financial-management depth, field-recording tools, mobile and offline behavior, machinery and accounting integrations, implementation support, data-export rights, geographic availability and total contract cost. Comparison-site ratings are not a substitute for a workflow demonstration and written contract review.
Bottom line
The Conservis acquisition was announced by Rabobank and TELUS Agriculture on July 19, 2021. Its strategic logic was broader than a routine software purchase: TELUS contributed agricultural technology capabilities, Rabobank contributed finance expertise and relationships, and Conservis contributed a platform designed to connect farm operations with financial reporting.
The 2021 acquisition rationale and customer data promise are well documented. The current product remains publicly visible, but the available material does not fully establish Conservis’s 2026 corporate structure, its relationship with Traction Ag or any migration path into TELUS Crop Management. Farmers should therefore evaluate the current contract, support model, export rights and roadmap—not assume that the 2021 promises answer every modern buying question.
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