How to Calculate Close Ratio

by Matt McGew

A close ratio is a term used in sales to describe a salesperson's or sales department's success in completing sales for products or services. This ratio expresses the closed sales as a percentage of total sales presentations made. Businesses use this ratio to evaluate sales performance, industry trends, pricing and products and services offered by the business.

Step 1

Determine the total number of closed sales made by the salesperson or sales department over a period of time. For example, assume a salesperson made 100 sales presentations in 1 month.

Step 2

Determine the total number of closed sales made during the same period of time. For example, assume during the same month, the salesperson made 30 sales.

Step 3

Divide the closed sales by the total sales made. Continuing the same example, 30 / 100 = 30 percent. This figure represents the close ratio for the salesperson.

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